使用点击流数据分析的会话来揭示不同类型的Twitter行为

F. Meier, Johannes Aigner, David Elsweiler
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引用次数: 4

摘要

虽然我们对Twitter是如何被特定的任务或特定的用户群体所使用的了解很多,但令人惊讶的是,我们对Twitter的日常使用情况却知之甚少。为了更多地了解Twitter的一般行为,我们对一组丰富的纵向交互日志数据进行了聚类分析,这些数据描述了44名用户在5个月内与Twitter网站的交互。我们报告并解释了代表该服务常见使用模式的5个集群。
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Using Sessions from Clickstream Data Analysis to Uncover Different Types of Twitter Behaviour
While much is known about how Twitter is used for specific tasks or by particular groups of users, we understand surprisingly little about how the service is used generally on a daily basis. To learn more about general Twitter behaviour we perform a cluster analysis on a rich set of longitudinal interaction log data describing interactions 44 users had with the Twitter website over a 5 month period. We report on and interpret 5 clusters representing common usage patterns with the service.
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