电子商务质量中介质量监管的最优控制模型

Zhao Hongxia, Liu Baoku, Yang Jiaoping
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引用次数: 0

摘要

研究了不同信息背景下互联网交易中的质量监督决策问题。建立了以质量中介为主体,网络卖家为代理的质量决策模型。对决策问题的研究重点已经转变为信息不对称条件下的最优控制问题。利用极值原理对质量中介机构的质量监管问题进行求解,并对不同信息背景下的结果进行分析比较。
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Optimal Control Model of Quality Supervision in E-Commerce Quality Intermediary
Quality supervision decision problem in Internet transaction is studied under different information backgrounds. Quality decision models are set up with regards to quality intermediary as principal and online seller as agent. Focus that is on the study of decision problem has been turned into optimal control problem under asymmetric information. Maximum principle is used to get the solution to quality supervision of quality intermediary, and the results under different information backgrounds are analyzed and compared.
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