Using Frame Analysis to Operationalize Discourse Theory for Critical News Media Research

A main tenet of discourse theory, as derived from the original scholarship of Laclau and Mouffe, is that any social order is the contingent outcome of a political project. Such project is itself a consequence of material discursive practice, the pervasiveness of which is measurable in part by the extent to which its verbal articulations get disseminated with the help of news media. Thus, investigating news media agents which initiate, further, counter and discontinue the discursive process can be effective in mapping the political constitution of the social. But the question is: how to operationalize discourse theory for in-depth analysis of news media artifacts? Glynos and Howarth’s (2007) logics approach is a major step forward, but their account is too generalized to pass as an instructive account of their method. Others who have attempted to operationalize this approach have also left data analysis underspecified, particularly regarding the method of identifying the self-interpretations of social actors, on which the uncovering of logics initially depends. This article offers a more comprehensive methodological account. Through a sample analysis of one news report, we demonstrate that discourse theory’s analytical resources can be bolstered by subjecting the textual data to an approach derived from the literature on frame analysis. In the course of this illustration, we additionally hope to contribute to framing theory’s analytical repertoire.