Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.398
N. Apostol
This review distills consumers’ responses to influencer advertising based on their gender. There is a growing literature on influencer marketing, but there is no systematization of the findings related to gender, although this variable is pivotal in shaping consumers’ attitudes. To cover this gap, a mapping literature review which uses a thematic approach was undertaken. The literature search in Scopus and Web of Science returned 18 studies published between 2011 and May 2022, which were eligible as they offer empirical confirmation regarding the gendered outcomes of influencer marketing. All studies focus on consumers with cisgender identities. Descriptive data concerning the main findings about gender, the proximal source, and product/service categories were extracted. The results are synthesized in factors associated with (i) female consumers, (ii) male consumers, and (iii) cross-gender patterns. They reveal the importance of gender congruity amongst female consumers and the link between a positive attitude towards the endorser and persuasive message receptivity. Male consumers’ responsiveness displays a less predictable sequence, as it is enhanced to a higher degree by the persuasive message per se. The findings suggest that in matters of susceptibility to influencer advertising, the gender difference hypothesis holds the upper hand by comparison to the gender convergence in regard to consumers’ attitudes.
这篇评论根据消费者的性别提炼了他们对网红广告的反应。关于网红营销的文献越来越多，但没有将与性别相关的研究结果系统化，尽管这一变量在塑造消费者态度方面至关重要。为了弥补这一差距，采用专题方法进行了一项绘图文献审查。Scopus和Web of Science的文献检索返回了2011年至2022年5月期间发表的18项研究，这些研究为网红营销的性别结果提供了实证证实，因此符合条件。所有的研究都集中在具有顺性别认同的消费者身上。提取了有关性别、近端来源和产品/服务类别等主要调查结果的描述性数据。结果综合了与(i)女性消费者、(ii)男性消费者和(iii)跨性别模式相关的因素。他们揭示了性别一致性在女性消费者中的重要性，以及对代言人的积极态度与有说服力的信息接受度之间的联系。男性消费者的反应显示出一个不可预测的序列，因为它被有说服力的信息本身增强到更高的程度。研究结果表明，在对网红广告的易感性方面，与消费者态度方面的性别趋同相比，性别差异假设占据上风。
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Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.400
Anca Țenea
Among numerous capabilities, social media platforms have also enabled users to remix and repurpose analog videos through their features. This remediated media is further propelled by the platforms’ algorithmic systems, thus enhancing their visibility among users who, as affective publics, can interact with it and further remediate it. This paper discusses how the nostalgic discourse takes shape on Instagram and TikTok around remediated analog videos of parties and celebrations during the 1990s in Romania and how the platform affordances and the algorithmic imaginary of the affective publics influence the nostalgic discourse. The exploratory study utilizes a mixed method – combining digital ethnography, discourse analysis, and digital humanities – the research identifies a double-folded nostalgia, which is impacted by the interplay between each platform’s specific affordances and the imagined rules and styles of the platforms, imagined by their users.
{"title":"Algorithmically Mediated Nostalgia through Recordings of Post-Communist Parties on TikTok and Instagram","authors":"Anca Țenea","doi":"10.21018/rjcpr.2023.2.400","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.400","url":null,"abstract":"Among numerous capabilities, social media platforms have also enabled users to remix and repurpose analog videos through their features. This remediated media is further propelled by the platforms’ algorithmic systems, thus enhancing their visibility among users who, as affective publics, can interact with it and further remediate it. This paper discusses how the nostalgic discourse takes shape on Instagram and TikTok around remediated analog videos of parties and celebrations during the 1990s in Romania and how the platform affordances and the algorithmic imaginary of the affective publics influence the nostalgic discourse. The exploratory study utilizes a mixed method – combining digital ethnography, discourse analysis, and digital humanities – the research identifies a double-folded nostalgia, which is impacted by the interplay between each platform’s specific affordances and the imagined rules and styles of the platforms, imagined by their users.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"27 21","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138591202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.401
Cătălina Nastasiu
The book The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, published in 2021, outlines one major thought: the context that offered us more connection, is the same that drove us apart, into an era of “unwar” and “unpeace”. As the author stresses, in this current state, connections that bound the world together are also driving it apart (p.11), leading to a blurred distinction between the notion of war or peace, while connections between people and countries are weaponized in various ways.
马克·伦纳德(Mark Leonard)在2021年出版的《不和平时代:互联互通如何引发冲突》(The Age of Unpeace: How Connectivity Causes Conflict)一书中概述了一个主要思想:为我们提供更多联系的背景，也正是将我们分开的背景，使我们进入了一个“不战争”和“不和平”的时代。正如作者所强调的，在目前的状态下，将世界联系在一起的联系也将世界分开(第11页)，导致战争或和平概念之间的模糊区分，而人民与国家之间的联系以各种方式被武器化。
{"title":"Book review The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, Bantam Press, 2021, 240 pages","authors":"Cătălina Nastasiu","doi":"10.21018/rjcpr.2023.2.401","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.401","url":null,"abstract":"The book The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, published in 2021, outlines one major thought: the context that offered us more connection, is the same that drove us apart, into an era of “unwar” and “unpeace”. As the author stresses, in this current state, connections that bound the world together are also driving it apart (p.11), leading to a blurred distinction between the notion of war or peace, while connections between people and countries are weaponized in various ways.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"8 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138592747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.399
Florența Toader
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.
{"title":"The Discursive Construction of ‘Good Parenting’ by Romanian Parenting Influencers","authors":"Florența Toader","doi":"10.21018/rjcpr.2023.2.399","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.399","url":null,"abstract":"This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"24 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138594279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.352
Burcu Oksuz, Tevhide Serra Gorpe
This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.
{"title":"The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula","authors":"Burcu Oksuz, Tevhide Serra Gorpe","doi":"10.21018/rjcpr.2023.1.352","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.352","url":null,"abstract":"This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"92 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135722781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.351
Zafer Kuș, Michele Bertani, Loredana Ivan, Hilal Mert
The purpose of this study is to develop and validate a political participation scale for youth, considering both traditional and digital political participation (DTPP). The research was conducted using 458 participants from Turkey, Italy, and Romania, aged between 15 and 29 years. Explanatory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were performed to test the structural validity of the scale. EFA results illustrated that scale consisted of three factors and the total variance was 61.23%. These factors were labeled as “digital political support”, “traditional political support” and “digital political following”. During confirmatory factor analysis, the three-factor structure was tested, and the resulting model produced an acceptable goodness of fit The scale consists of 39 items and the reliability coefficients for each subscale vary from .92 and .95. The results show that the scale is valid and reliable to measure traditional and digital political participation of young people.
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Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.353
Douglas Wilbur
This study offers an initial and exploratory examination of the role that the variable of predictability plays in crisis management. Leveraging the situational crisis communication theory, it employed two separate but inter-related experiments. They examined how manipulations of the level of crisis predictability impacted a number of crucial variables important for crisis response. The findings strongly indicate that when a crisis is framed as having been predictable, it results in a host of negative consequences for the involved organizations and complicates the recovery process. When a crisis is framed as having been unpredictable, it results in positive benefits for the organizations involved. This study provides justification for future research exploring the role of predictability during a crisis.
{"title":"Predictability: The Missing Variable in Public Relations","authors":"Douglas Wilbur","doi":"10.21018/rjcpr.2023.1.353","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.353","url":null,"abstract":"This study offers an initial and exploratory examination of the role that the variable of predictability plays in crisis management. Leveraging the situational crisis communication theory, it employed two separate but inter-related experiments. They examined how manipulations of the level of crisis predictability impacted a number of crucial variables important for crisis response. The findings strongly indicate that when a crisis is framed as having been predictable, it results in a host of negative consequences for the involved organizations and complicates the recovery process. When a crisis is framed as having been unpredictable, it results in positive benefits for the organizations involved. This study provides justification for future research exploring the role of predictability during a crisis.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"15 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81882811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.348
Surug Saleh Taher, T. Chan, Izzal Asnira Zolkepli, M. Sharipudin
Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and perceived expertise) that contribute to the customers’ purchase intention of X beauty products, mediates by the parasocial relationship. The study applied the Stimulus-Organism-Response (S-O-R) model and used a survey design. The results showed that the communication skills and expertise of the social media influencers have a significant relationship with parasocial relationships, and the parasocial relationship has a significant relationship with purchase intention. In addition, the parasocial relationship was found to mediate the relationship between the expertise of social media influencers and purchase intention. The study provides valuable insights to public relations and marketing practitioners of the beauty industry to be used in building a successful social media marketing strategy.
{"title":"Mediating Role of Parasocial Relationships on Social Media Influencers' Reputation Signals and Purchase Intention of Beauty Products","authors":"Surug Saleh Taher, T. Chan, Izzal Asnira Zolkepli, M. Sharipudin","doi":"10.21018/rjcpr.2022.3.348","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.348","url":null,"abstract":"Social media influencer has become an important component of marketing communication. Hence, this research aims to determine the facets of social media influencers’ reputation signals (communication skills, influence, perceived authenticity, and perceived expertise) that contribute to the customers’ purchase intention of X beauty products, mediates by the parasocial relationship. The study applied the Stimulus-Organism-Response (S-O-R) model and used a survey design. The results showed that the communication skills and expertise of the social media influencers have a significant relationship with parasocial relationships, and the parasocial relationship has a significant relationship with purchase intention. In addition, the parasocial relationship was found to mediate the relationship between the expertise of social media influencers and purchase intention. The study provides valuable insights to public relations and marketing practitioners of the beauty industry to be used in building a successful social media marketing strategy.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"77 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86887002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.346
Nicoleta Corbu, A. Bârgăoanu, Flavia Durach, Oana Ștefăniță
The COVID-19 pandemic raised important questions about news patterns of interaction on social network sites (SNS) and instant messaging platforms (IM), especially in the context of the massive replacement of face-to-face interactions with mediated interactions, due to the restrictive measures taken in many parts of the world. In this context, by means of a national survey conducted in Romania (N=1160), we investigated people’s willingness to engage on social media and instant messaging platforms about the topic of the COVID-19 pandemic. Results show that people are eager to share information about the topic on both SNS and IM, less interested in getting involved in debates, and even less in voluntary work. All these behaviors are predicted by trust of SNS and news consumption on these platforms, perceived size of the personal digital network, belief in conspiracy theories about the virus, uncertainty about the impact of the crisis, and level of education.
{"title":"Predictors of Engagement on Social Media and Instant Messaging Platforms during the COVID-19 Pandemic: Evidence from Romania","authors":"Nicoleta Corbu, A. Bârgăoanu, Flavia Durach, Oana Ștefăniță","doi":"10.21018/rjcpr.2022.3.346","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.346","url":null,"abstract":"The COVID-19 pandemic raised important questions about news patterns of interaction on social network sites (SNS) and instant messaging platforms (IM), especially in the context of the massive replacement of face-to-face interactions with mediated interactions, due to the restrictive measures taken in many parts of the world. In this context, by means of a national survey conducted in Romania (N=1160), we investigated people’s willingness to engage on social media and instant messaging platforms about the topic of the COVID-19 pandemic. Results show that people are eager to share information about the topic on both SNS and IM, less interested in getting involved in debates, and even less in voluntary work. All these behaviors are predicted by trust of SNS and news consumption on these platforms, perceived size of the personal digital network, belief in conspiracy theories about the virus, uncertainty about the impact of the crisis, and level of education.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"28 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82281565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.21018/rjcpr.2022.3.347
Moeen Koa
In July 2021, Real Madrid president Florentino Pérez was in the midst of a controversial leaked audio crisis in which he heavily criticized some historical icons of the team, such as Iker Casillas, Raúl González, Cristiano Ronaldo, and Luís Figo. The leaked audio clips by El Confidencial newspaper and secretly recorded ages ago by José Antonio Abellán ignited a firestorm of criticism that threatened Pérez’s reputation and integrity. Pérez offered an official statement to repair his damaged image. This article analyzes and evaluates his image repair messages, which relied heavily on reducing offensiveness. It seems that his defense helped to dispel the cloud surrounding him, as Figo accepted Pérez’s apology and adopted his point of view that the comments were taken out of context. Pérez succeeded in minimizing the event to the extent that the media shrank their discussion. He attempted to create new beliefs about El Confidencial and Abellán by attacking the accuser by undermining their credibility and honesty to diminish the attack. By employing the transcendence strategy, he tried to place the leaked audio clips issue in a broad context in a different frame of reference – the European Super League debate. Using transcendence and attacking the accuser helped Real Madrid frame the crisis in a way that backfired on the accuser. The findings of this study have significant implications for understanding how leaders at the helm of power of top sports clubs might communicate during a crisis and underscores the potential importance of image repair in sports organizations.
2021年7月，皇家马德里队主席弗洛伦蒂诺·帕姆雷兹陷入了一场有争议的音频泄露危机，他严厉批评了球队的一些历史偶像，如伊克·卡西利亚斯、Raúl González、克里斯蒂亚诺·罗纳尔多和Luís菲戈。《机密报》(El confidential)泄露的音频片段以及约瑟夫·安东尼奥(jos Antonio Abellán)多年前秘密录制的音频片段引发了一场猛烈的批评，威胁到了psamez的声誉和诚信。psamrez发表了一份官方声明来修复他受损的形象。本文分析和评价了他的形象修复信息，这些信息很大程度上依赖于减少攻击性。菲戈的辩护似乎帮助驱散了笼罩在他身上的乌云，因为菲戈接受了p雷斯的道歉，并接受了他的观点，即他的言论是断章取义的。psamrez成功地将事件最小化，以至于媒体缩减了他们的讨论。他试图通过破坏原告的信誉和诚实来攻击他们，以减少对他们的攻击，从而创造出对El confidential和Abellán的新信念。通过采用超越策略，他试图将泄露的音频片段问题置于一个广泛的背景下，在一个不同的参考框架中-欧洲超级联赛的辩论。利用超越和攻击原告帮助皇马以一种对原告适得其反的方式构建危机。本研究的发现对于理解顶级体育俱乐部掌舵者在危机期间如何沟通具有重要意义，并强调了体育组织中形象修复的潜在重要性。
{"title":"Image Repair Strategies in Public Relations Crisis: A Case Study of Real Madrid’s Response Strategies to the Bernabeu Leaked Audio Scandal","authors":"Moeen Koa","doi":"10.21018/rjcpr.2022.3.347","DOIUrl":"https://doi.org/10.21018/rjcpr.2022.3.347","url":null,"abstract":"In July 2021, Real Madrid president Florentino Pérez was in the midst of a controversial leaked audio crisis in which he heavily criticized some historical icons of the team, such as Iker Casillas, Raúl González, Cristiano Ronaldo, and Luís Figo. The leaked audio clips by El Confidencial newspaper and secretly recorded ages ago by José Antonio Abellán ignited a firestorm of criticism that threatened Pérez’s reputation and integrity. Pérez offered an official statement to repair his damaged image. This article analyzes and evaluates his image repair messages, which relied heavily on reducing offensiveness. It seems that his defense helped to dispel the cloud surrounding him, as Figo accepted Pérez’s apology and adopted his point of view that the comments were taken out of context. Pérez succeeded in minimizing the event to the extent that the media shrank their discussion. He attempted to create new beliefs about El Confidencial and Abellán by attacking the accuser by undermining their credibility and honesty to diminish the attack. By employing the transcendence strategy, he tried to place the leaked audio clips issue in a broad context in a different frame of reference – the European Super League debate. Using transcendence and attacking the accuser helped Real Madrid frame the crisis in a way that backfired on the accuser. The findings of this study have significant implications for understanding how leaders at the helm of power of top sports clubs might communicate during a crisis and underscores the potential importance of image repair in sports organizations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":"27 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80433950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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