Pub Date : 2024-02-24DOI: 10.21018/rjcpr.2023.3.443
G. Rapolienė, Margarita Gedvilaitė-Kordušienė, Vaida Tretjakova
As world populations are ageing, more attention is given to the social and digital inclusion of older people. The level of ICT non-use among older adults in Lithuania is significantly higher than in Western European countries. In 2023, 29% of the Lithuanian population aged 65–74 had never used the Internet, while in most Western countries, this share varied between 2 and 8%. Insufficient research efforts in Eastern and Central Europe prompted this study to explore the barriers to ICT use in Lithuania based on qualitative semi-structured interviews with older users (N=36) and their facilitators (N=9). The difficulties revealed by the study are divided into three groups. First, the participants found it difficult to adjust to the technologies as a unique system (to understand its specific principles of functioning, to deal with information on English and technical language). Second, their psychological relationship with the unknown and complex subject have caused some problems, as they faced a spectrum of fears, insecurity, the shame of not knowing, the experience of one’s limitations, lack of patience. Third, changes that informants relate to old age like diminishing motivation to engage with innovations, learning difficulties, and bodily changes (sensitivity of fingers, weakening sight and memory) constituted additional barriers for older ICT users. To overcome the barriers, access to mentoring and consulting would be beneficial.
{"title":"Barriers of Information and Communication Technologies (ICT): Narratives of Older Users and Their Facilitators","authors":"G. Rapolienė, Margarita Gedvilaitė-Kordušienė, Vaida Tretjakova","doi":"10.21018/rjcpr.2023.3.443","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.443","url":null,"abstract":"As world populations are ageing, more attention is given to the social and digital inclusion of older people. The level of ICT non-use among older adults in Lithuania is significantly higher than in Western European countries. In 2023, 29% of the Lithuanian population aged 65–74 had never used the Internet, while in most Western countries, this share varied between 2 and 8%. Insufficient research efforts in Eastern and Central Europe prompted this study to explore the barriers to ICT use in Lithuania based on qualitative semi-structured interviews with older users (N=36) and their facilitators (N=9). The difficulties revealed by the study are divided into three groups. First, the participants found it difficult to adjust to the technologies as a unique system (to understand its specific principles of functioning, to deal with information on English and technical language). Second, their psychological relationship with the unknown and complex subject have caused some problems, as they faced a spectrum of fears, insecurity, the shame of not knowing, the experience of one’s limitations, lack of patience. Third, changes that informants relate to old age like diminishing motivation to engage with innovations, learning difficulties, and bodily changes (sensitivity of fingers, weakening sight and memory) constituted additional barriers for older ICT users. To overcome the barriers, access to mentoring and consulting would be beneficial.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140435015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.21018/rjcpr.2023.3.444
A. Răceanu, Andreea Nicoleta Deliu-Pasol
The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.
{"title":"Stress Factors and Ways of Coping for Public Relations Professionals in Romania","authors":"A. Răceanu, Andreea Nicoleta Deliu-Pasol","doi":"10.21018/rjcpr.2023.3.444","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.444","url":null,"abstract":"The purpose of this paper is to investigate stress-related experiences and coping solutions for public relations (PR) professionals, as relevant dimensions related to their well-being, creativity, and outcomes. The framework of the study is linked to the state of the PR profession, its role, and potential developments. It is based on qualitative research, using in-depth semi-structured interviews with seventeen senior professionals in PR from companies in Romania. The thematic analysis revealed, from a top-level professionals’ perspective, that Romanian PR activity is still a very fluid one and its role and value are not yet clearly integrated. This generates important levels of negative stress for PR professionals. Besides that, positive stress is associated to PR activity for enthusiastic PR professionals. The findings underline a series of seven stress factors and three categories of solutions for coping, involving the professionals but also academia, professional bodies, and, eventually, organizations. The authors of this study emphasize the importance of supporting the development of the profession as a premise for more positive working experiences of PR professionals. This can be achieved by precisely using PR tools, to establish a set of clear standards and increase PR literacy for non-PR people, both for the benefit of PR professionals and those who pay for their services. The lack of a coherent framework on the role of PR brings many challenges to the activity of PR professionals. The negative stress they perceive in daily activity is partially an extension of the fragmented and incomplete development of the PR profession, and the multivariate and disconnected pace regarding advances in theory and practice in the field. These must be considered and addressed equally within PR research, training and education, practice, and PR-dedicated associations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.21018/rjcpr.2023.3.445
Bogdan Oprea
Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).
{"title":"Use of Facebook Accounts with Inauthentic Behavior in Elections: The Romanian Presidential Election Case","authors":"Bogdan Oprea","doi":"10.21018/rjcpr.2023.3.445","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.445","url":null,"abstract":"Astroturfing, trolling, bots, false amplifiers and social media accounts with inauthentic behavior are used in online political communication even if they have a real-world dangerous effect on democratic systems. Some of these activities are involving users that are over-proportionally active in relation to the mean. This explanatory research sought to determine whether such hyperactive users are utilized to share political posts to create an impression of popularity for a specific political message and, thus, to influence the recommendation algorithms of social networks in order to increase the exposure of political messages. In this study, I analyzed the most shared posts during the election campaign on the official Facebook pages of the first three ranked candidates in the 2019 Romanian presidential election. The research revealed an average of 18.3% of shares were made by hyperactive users on their own timeline or in different Facebook groups, with users that shared the same post for 69 times. Furthermore, I identified some of the characteristics of hyperactive users’ accounts based on their public social media profile, which may helps understand the specifics of these accounts. The results show that election communication involves activities considered by Facebook to be a practice of „manipulating public opinion“ and of „manipulating political discussion“ (Weedon et al., 2017, p. 5).","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140433624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2024-02-24DOI: 10.21018/rjcpr.2023.3.446
Maria Macarov-Burnichi
The book titled Advertising and Consumer Society: A Critical Introduction, written by Nicholas Holm, presents itself as an introductory guide into the world of advertising. Written in a semi-informal style, marked with anecdotes, personal experiences and real-life examples from all over the world, the book refers not only to the importance of advertising and its relationship to the consumer, but also to the multiple faces and the intricate inner works within the industry. Since the book is meant to be a preparatory textbook for students, the author having taught this material to his students prior to writing the book, one would expect it to paint an idealistic picture of the advertising world. Instead, Holms diverges significantly from idealistic portrayals. In fact, he effectively critiques the downsides and problems of the advertising world, while also trying to explain them and find possible solutions.
这本名为《广告与消费社会》的书由尼古拉斯-霍尔姆（Nicholas Holm）撰写：尼古拉斯-霍尔姆（Nicholas Holm）撰写的这本名为《广告与消费社会：批判性导论》（Advertising and Consumer Society: A Critical Introduction）的书是一本介绍广告世界的入门指南。该书采用半非正式的写作风格，以世界各地的奇闻轶事、个人经历和真实案例为特色，不仅讲述了广告的重要性及其与消费者的关系，还介绍了广告业的多面性和错综复杂的内部运作。由于该书是为学生编写的预备教科书，作者在撰写该书之前曾向他的学生讲授过这方面的知识，因此人们本以为它会描绘出一幅理想主义的广告世界图景。然而，霍姆斯却与理想主义的描述大相径庭。事实上，他有效地批判了广告界的弊端和问题，同时也试图解释这些弊端和问题，并找到可能的解决方案。
{"title":"Book review of 'Advertising and Consumer Society: A Critical Introduction' (Second Edition), by Nicholas Holm, Routledge, 2023, 224 pages","authors":"Maria Macarov-Burnichi","doi":"10.21018/rjcpr.2023.3.446","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.3.446","url":null,"abstract":"The book titled Advertising and Consumer Society: A Critical Introduction, written by Nicholas Holm, presents itself as an introductory guide into the world of advertising. Written in a semi-informal style, marked with anecdotes, personal experiences and real-life examples from all over the world, the book refers not only to the importance of advertising and its relationship to the consumer, but also to the multiple faces and the intricate inner works within the industry. Since the book is meant to be a preparatory textbook for students, the author having taught this material to his students prior to writing the book, one would expect it to paint an idealistic picture of the advertising world. Instead, Holms diverges significantly from idealistic portrayals. In fact, he effectively critiques the downsides and problems of the advertising world, while also trying to explain them and find possible solutions.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2024-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140434610","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.398
N. Apostol
This review distills consumers’ responses to influencer advertising based on their gender. There is a growing literature on influencer marketing, but there is no systematization of the findings related to gender, although this variable is pivotal in shaping consumers’ attitudes. To cover this gap, a mapping literature review which uses a thematic approach was undertaken. The literature search in Scopus and Web of Science returned 18 studies published between 2011 and May 2022, which were eligible as they offer empirical confirmation regarding the gendered outcomes of influencer marketing. All studies focus on consumers with cisgender identities. Descriptive data concerning the main findings about gender, the proximal source, and product/service categories were extracted. The results are synthesized in factors associated with (i) female consumers, (ii) male consumers, and (iii) cross-gender patterns. They reveal the importance of gender congruity amongst female consumers and the link between a positive attitude towards the endorser and persuasive message receptivity. Male consumers’ responsiveness displays a less predictable sequence, as it is enhanced to a higher degree by the persuasive message per se. The findings suggest that in matters of susceptibility to influencer advertising, the gender difference hypothesis holds the upper hand by comparison to the gender convergence in regard to consumers’ attitudes.
这篇评论根据消费者的性别提炼了他们对网红广告的反应。关于网红营销的文献越来越多，但没有将与性别相关的研究结果系统化，尽管这一变量在塑造消费者态度方面至关重要。为了弥补这一差距，采用专题方法进行了一项绘图文献审查。Scopus和Web of Science的文献检索返回了2011年至2022年5月期间发表的18项研究，这些研究为网红营销的性别结果提供了实证证实，因此符合条件。所有的研究都集中在具有顺性别认同的消费者身上。提取了有关性别、近端来源和产品/服务类别等主要调查结果的描述性数据。结果综合了与(i)女性消费者、(ii)男性消费者和(iii)跨性别模式相关的因素。他们揭示了性别一致性在女性消费者中的重要性，以及对代言人的积极态度与有说服力的信息接受度之间的联系。男性消费者的反应显示出一个不可预测的序列，因为它被有说服力的信息本身增强到更高的程度。研究结果表明，在对网红广告的易感性方面，与消费者态度方面的性别趋同相比，性别差异假设占据上风。
{"title":"Consumers’ Gendered Responses to Influencer Marketing: A Research Synthesis","authors":"N. Apostol","doi":"10.21018/rjcpr.2023.2.398","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.398","url":null,"abstract":"This review distills consumers’ responses to influencer advertising based on their gender. There is a growing literature on influencer marketing, but there is no systematization of the findings related to gender, although this variable is pivotal in shaping consumers’ attitudes. To cover this gap, a mapping literature review which uses a thematic approach was undertaken. The literature search in Scopus and Web of Science returned 18 studies published between 2011 and May 2022, which were eligible as they offer empirical confirmation regarding the gendered outcomes of influencer marketing. All studies focus on consumers with cisgender identities. Descriptive data concerning the main findings about gender, the proximal source, and product/service categories were extracted. The results are synthesized in factors associated with (i) female consumers, (ii) male consumers, and (iii) cross-gender patterns. They reveal the importance of gender congruity amongst female consumers and the link between a positive attitude towards the endorser and persuasive message receptivity. Male consumers’ responsiveness displays a less predictable sequence, as it is enhanced to a higher degree by the persuasive message per se. The findings suggest that in matters of susceptibility to influencer advertising, the gender difference hypothesis holds the upper hand by comparison to the gender convergence in regard to consumers’ attitudes.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138590640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.400
Anca Țenea
Among numerous capabilities, social media platforms have also enabled users to remix and repurpose analog videos through their features. This remediated media is further propelled by the platforms’ algorithmic systems, thus enhancing their visibility among users who, as affective publics, can interact with it and further remediate it. This paper discusses how the nostalgic discourse takes shape on Instagram and TikTok around remediated analog videos of parties and celebrations during the 1990s in Romania and how the platform affordances and the algorithmic imaginary of the affective publics influence the nostalgic discourse. The exploratory study utilizes a mixed method – combining digital ethnography, discourse analysis, and digital humanities – the research identifies a double-folded nostalgia, which is impacted by the interplay between each platform’s specific affordances and the imagined rules and styles of the platforms, imagined by their users.
{"title":"Algorithmically Mediated Nostalgia through Recordings of Post-Communist Parties on TikTok and Instagram","authors":"Anca Țenea","doi":"10.21018/rjcpr.2023.2.400","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.400","url":null,"abstract":"Among numerous capabilities, social media platforms have also enabled users to remix and repurpose analog videos through their features. This remediated media is further propelled by the platforms’ algorithmic systems, thus enhancing their visibility among users who, as affective publics, can interact with it and further remediate it. This paper discusses how the nostalgic discourse takes shape on Instagram and TikTok around remediated analog videos of parties and celebrations during the 1990s in Romania and how the platform affordances and the algorithmic imaginary of the affective publics influence the nostalgic discourse. The exploratory study utilizes a mixed method – combining digital ethnography, discourse analysis, and digital humanities – the research identifies a double-folded nostalgia, which is impacted by the interplay between each platform’s specific affordances and the imagined rules and styles of the platforms, imagined by their users.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138591202","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.401
Cătălina Nastasiu
The book The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, published in 2021, outlines one major thought: the context that offered us more connection, is the same that drove us apart, into an era of “unwar” and “unpeace”. As the author stresses, in this current state, connections that bound the world together are also driving it apart (p.11), leading to a blurred distinction between the notion of war or peace, while connections between people and countries are weaponized in various ways.
马克·伦纳德(Mark Leonard)在2021年出版的《不和平时代:互联互通如何引发冲突》(The Age of Unpeace: How Connectivity Causes Conflict)一书中概述了一个主要思想:为我们提供更多联系的背景，也正是将我们分开的背景，使我们进入了一个“不战争”和“不和平”的时代。正如作者所强调的，在目前的状态下，将世界联系在一起的联系也将世界分开(第11页)，导致战争或和平概念之间的模糊区分，而人民与国家之间的联系以各种方式被武器化。
{"title":"Book review The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, Bantam Press, 2021, 240 pages","authors":"Cătălina Nastasiu","doi":"10.21018/rjcpr.2023.2.401","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.2.401","url":null,"abstract":"The book The Age of Unpeace: How Connectivity Causes Conflict by Mark Leonard, published in 2021, outlines one major thought: the context that offered us more connection, is the same that drove us apart, into an era of “unwar” and “unpeace”. As the author stresses, in this current state, connections that bound the world together are also driving it apart (p.11), leading to a blurred distinction between the notion of war or peace, while connections between people and countries are weaponized in various ways.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-12-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138592747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-12-07DOI: 10.21018/rjcpr.2023.2.399
Florența Toader
This article analyzes promotional and educational content published online by newly emerged parenting influencers in Romania to endorse parenting education programs, workshops, seminars, or books. The paper aims to investigate how these programs construct ‘good parenting’ practices at a discursive level, what (de)legitimation strategies they use to promote products or services, and how they shape power relations between experts and parents. The study uses a multidimensional thematic, critical, and pragmatic discourse analysis approach. The results show that, through discursive strategies, influencers portray ‘good parenting’ as an anxiety and value-driven process. This approach is rooted in a parental determinist view that emphasizes the influence of parental actions on children’s health and well-being. On the other hand, parenting expert influencers depict the ‘good parent’ as a ‘conscious parent’ (a parent that is both child-conscious, and attentive to their own needs and emotions) who should reform old parenting practices to ensure a secure relationship with their children and correct old parenting mistakes. The paper contributes to the growing body of knowledge on the changing nature of parental culture in post-industrial countries, with a particular focus on Romania.
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Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.352
Burcu Oksuz, Tevhide Serra Gorpe
This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.
{"title":"The Other Side of the Coin: An Analysis by Turkish Public Relations Professionals on the Qualifications of Public Relations Academics and Curricula","authors":"Burcu Oksuz, Tevhide Serra Gorpe","doi":"10.21018/rjcpr.2023.1.352","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.352","url":null,"abstract":"This study aims to investigate the opinions and perceptions of senior Turkish public relations practitioners on the knowledge, skills, competencies, and personal attributes of public relations academics and public relations curriculums. A total of 20 semi-structured interviews were conducted with public relations practitioners working in corporations or consultancies. Results show that the top knowledge areas for public relations practitioners include sociology, psychology, and communication, the most prominent skills include communication skills, IT skills, and visioning, the most important personal attributes include good image, sensitivity/humanity, and life-long learner, and the top competencies are performing and creating. Practical knowledge is as important as theoretical knowledge. Public relations professionals have respect for public relations academics, appreciate their input, but they suggest that the public relations curriculum should be improved and that the graduates should be better informed. This paper also reveals how a dialogue can be established between Turkish public relations academics and professionals. The collected data were analyzed under the guidance of Wengers’ communities of practice framework, and suggestions for forming communities of practice were proposed by taking the dimensions of events, leadership, connectivity, membership, learning projects, and artifacts into account. By providing data from Turkey, the findings of this work can help us improve industry–academia ties and subsequently contribute to the professionalization of public relations.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135722781","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-04-01DOI: 10.21018/rjcpr.2023.1.351
Zafer Kuș, Michele Bertani, Loredana Ivan, Hilal Mert
The purpose of this study is to develop and validate a political participation scale for youth, considering both traditional and digital political participation (DTPP). The research was conducted using 458 participants from Turkey, Italy, and Romania, aged between 15 and 29 years. Explanatory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were performed to test the structural validity of the scale. EFA results illustrated that scale consisted of three factors and the total variance was 61.23%. These factors were labeled as “digital political support”, “traditional political support” and “digital political following”. During confirmatory factor analysis, the three-factor structure was tested, and the resulting model produced an acceptable goodness of fit The scale consists of 39 items and the reliability coefficients for each subscale vary from .92 and .95. The results show that the scale is valid and reliable to measure traditional and digital political participation of young people.
{"title":"Developing a Digital and Traditional Political Participation (DTPP) Scale for Youth: A Validity and Reliability Study","authors":"Zafer Kuș, Michele Bertani, Loredana Ivan, Hilal Mert","doi":"10.21018/rjcpr.2023.1.351","DOIUrl":"https://doi.org/10.21018/rjcpr.2023.1.351","url":null,"abstract":"The purpose of this study is to develop and validate a political participation scale for youth, considering both traditional and digital political participation (DTPP). The research was conducted using 458 participants from Turkey, Italy, and Romania, aged between 15 and 29 years. Explanatory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) were performed to test the structural validity of the scale. EFA results illustrated that scale consisted of three factors and the total variance was 61.23%. These factors were labeled as “digital political support”, “traditional political support” and “digital political following”. During confirmatory factor analysis, the three-factor structure was tested, and the resulting model produced an acceptable goodness of fit The scale consists of 39 items and the reliability coefficients for each subscale vary from .92 and .95. The results show that the scale is valid and reliable to measure traditional and digital political participation of young people.","PeriodicalId":40874,"journal":{"name":"Romanian Journal of Communication and Public Relations","volume":null,"pages":null},"PeriodicalIF":0.6,"publicationDate":"2023-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80580273","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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