Transhumanistic aspects of media literacy

The amount of content provided by digital media has greatly contributed to easier access to various information. However, a critical view of such content is often omitted due to the lack of need for it, lack of adequate education that follows the development and use of new technologies, as well as the lack of time dedicated to this issue. It increasingly points to the need to incorporate media literacy into educational systems, as a way of developing critical reflection and making adequate use of the harvested information. In addition to schools as institutions of education, children of digital colonies are additionally educated outside of institutions through mass communication media. The key to protecting children from negative influences of various contents is to develop their critical thinking about given contents by means of learning various skills required for processing mass media messages. Understanding the importance of media literacy is extremely important, but considering its implementation in the system, it involves transhumanist aspects that contradict the mere essence of literacy. The paper deals with a review and a consideration of changes in behaviour patterns when using digital technologies, as well as a presentation of the often invisible links between the commercialization of content and the expected responses of users.