新冠病毒幽默梗:摩洛哥大流行期间幽默的应对、社会凝聚力和权力动态

Q2 Social Sciences European Journal of Humour Research Pub Date : 2022-01-01 DOI:10.7592/EJHR2022.10.3.688
Mohamed Mifdal
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引用次数: 1

摘要

对第一波新冠疫情期间摩洛哥Facebook页面上发布的表情包的分析显示,摩洛哥人使用幽默的动机不仅是为了获得快乐,而且还表达了对数字公共领域共同关心的问题的批评意见。其中一些表情包被用来应对恐惧和不确定性。然而,大多数表情包都是对局势的复杂感受,用于社会控制和表达冲突和抵抗,解决行为,治理和沟通问题。本文使用社会符号学方法分析收集到的模因(460个来自个人和公共页面)在语境、文化和媒体启示方面的多模态话语。本文认为,对这些模因的研究,可能是了解摩洛哥人如何利用幽默来应对危险和极端不确定性、建立认同和加强社会凝聚力的关键。它还突出了大流行时期幽默的多重性,以及随着大流行的持续,共识开始破裂,社会控制受到挑战,禁令规范被生存价值观所取代,从包容、循规蹈矩和同情的幽默逐渐转变为贬低、排他性和挑战性的幽默。研究结果显示,这些模因如何在偶然动机方面表明幽默改变机制和功能的方式©2022,European Journal of humor Research。版权所有。
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Covidly humorous memes: coping, social cohesion and power dynamics of humour during the pandemic in Morocco
The analysis of memes posted on Moroccan Facebook pages during the first wave of Covid-19 pandemic shows that the use of humour by Moroccans is not only motivated by achieving mirth but it also vehicles critical views about issues of common concern debated in the digital public sphere. Some of these memes were used to cope with fear and uncertainty. However, most memes harboured mixed feelings about the situation and were used for social control and the expression of conflict and resistance, addressing issues of behaviour, governance and communication. This article uses a social semiotic approach to analyse the collected memes (460 from personal and communal pages) as a multimodal discourse in terms of context, culture, and media affordances. This article contends that the study of these memes can be a key to understanding how Moroccans used humour to cope with danger and radical uncertainty, build identification and strengthen social cohesion. It also highlights the polyvocality of humour in times of the pandemic and the gradual shift from inclusive, conformist and sympathetic humour to disparaging, exclusive and challenging humour as the pandemic lingered, consensus began to crack, social control was challenged and injunctive norms were replaced by survival values. The results show how these memes are indicative of the way humour changes mechanisms and functions in terms of contingent motivations © 2022, European Journal of Humour Research.All Rights Reserved.
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来源期刊
European Journal of Humour Research
European Journal of Humour Research Social Sciences-Cultural Studies
CiteScore
1.10
自引率
0.00%
发文量
34
审稿时长
6 weeks
期刊介绍: The European Journal of Humour Research (EJHR) is a peer-reviewed quarterly journal with an international multidisciplinary editorial board. Although geographically-oriented towards the ˋold continentˊ, the European perspective aims at an international readership and contributors. EJHR covers the full range of work being done on all aspects of humour phenomenon. EJHR is designed to respond to the important changes that have affected the study of humour but particular predominance is given to the past events and current developments in Europe.
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