{"title":"市场导向与中小企业创新绩效的关系:吸收能力和开放度的作用","authors":"","doi":"10.47262/ml/2.1.202100122","DOIUrl":null,"url":null,"abstract":"The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.","PeriodicalId":30205,"journal":{"name":"Management Science Letters","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2021-09-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness\",\"authors\":\"\",\"doi\":\"10.47262/ml/2.1.202100122\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.\",\"PeriodicalId\":30205,\"journal\":{\"name\":\"Management Science Letters\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2021-09-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Management Science Letters\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.47262/ml/2.1.202100122\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Management Science Letters","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.47262/ml/2.1.202100122","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Relationship Between Market Orientation and SMEs Innovation Performance: Role of Absorptive Capacity and Openness
The study was founded on three main objectives. The study looked at the direct relationship between market orientation and the innovation performance of SMEs. It also assessed how absorptive capacity mediated the direct relationship between market orientation and the innovation performance of SMEs. Lastly, the study assessed the moderating role of openness on the effect of market orientation and absorptive capacity of SMEs. Results were founded on 418 Ghanaian SMEs. The reliability and validity analyses were conducted before the actual path estimations Structural Equation Modelling in Amos (v.23). This study concluded that marketing orientation had a significant positive relationship with the innovation performance of SMEs, and the relationship between market orientation and SMEs’ innovation performance was partially mediated by the effect of the absorptive capacity of SMEs. The relationship between market orientation and innovation performance of SMEs could thus be direct or mediated through absorptive capacity. Finally, the study concluded that the effect of market orientation on absorptive capacity was moderated by openness. Market-oriented SMEs with an innovation openness strategy can achieve higher absorptive capacity. It was recommended that SMEs seeking to achieve innovation performance must invest in understanding the market in which they operate. This includes understanding the customers and competitors. The various units in the organization must also integrate to enhance the smooth sharing of innovation knowledge. Organizational performance measures such as innovation are very critical for the survival of firms in this age of COVID-19 pandemic when even giant firms are running into losses and folding up.
期刊介绍:
Management Science Letters is a peer reviewed, monthly publication dedicated to create a forum for scientists in all over the world who wish to share their experiences and knowledge in the field of management skills in the form of original, high quality and value added articles. The journal''s policy is to perform a peer review on all submitted articles and the papers will be appeared in a form of online on our website as soon as the review result becomes positive. The journal covers both empirical and theoretical aspects of management and gives the chance on sharing knowledge among practitioners. Management Science Letters is dedicated for publishing in the following areas: • Quality Management • Production Management (Scheduling, Production management, etc.) • Total Quality Management (TQM) • Six Sigma • Production Efficiency • Just in Time Inventory • Data Envelopment Analysis • Balanced Score Card • Activity Based Cost (ABC) • Technology Acceptance Model • Marketing planning and Customer Relationship Management • Critical Success Factors • e-learning • Customer satisfaction, Job satisfaction, Job turnover, • Organizational commitment, Employee Commitment • Knowledge Management • Knowledge sharing • Human Resources Management (Employee training, Employee Performance, Work achievements,) • Small and medium-sized enterprises (SMEs) issues and Economic development • Innovation, Creativity, Productivity and Performance • Multi-Criteria Decision Making Applications in Management Science (AHP, BWM, TOPSIS, …) • Education Management, Social development, Public Policy • Tourism Industry, Tourism promotion, Tourism directorates • Business performance and financial performance