小型车消费者购买行为与品牌选择:一项量化调查

Sweta Chauhan
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摘要

现代科技使汽车不再是身份的象征,而是一种必需品。我国发展最快的工业之一是汽车工业。它已经成为我们日常生活的必需品,这就是为什么汽车制造商越来越关注普通男性市场。购买汽车不是个人的选择。今天的营销环境已经从以产品为基础转变为以需求为基础,这给了消费者广泛的选择余地。这项研究得出的结论是,消费者的购买行为在为营销人员提供4个轮子方面起着至关重要的作用,在这一领域还有大量的研究机会。每个人都有独特的品味、兴趣、观念、信仰和考虑。在汽车行业的当前状态下,每个细分市场都有几个可用的选择,这使得理解人类行为变得既冒险又具有挑战性。公司必须了解客户的确切需求,以获得市场份额。本研究使用的基本数据是通过分发结构化问卷收集的。借助几个特征,研究了小排量汽车的购买者行为,并在此基础上对数据进行了解释。
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Consumer Buying Behaviour And Brand Choice in Small Car Segment: A Quantitative Investigation
Modern technology has made cars less of a status symbol and more of a necessity. One of the industries in our country that is growing the fastest is the auto business. It has become a staple of our daily lives, which is why automobile manufacturers are focusing more on the common male market. The option to purchase an automobile is not a personal one. The marketing environment today has changed from product-based to need-based, giving consumers a wide range of options from which to choose. This study concludes that consumer purchasing behavior plays a vital part in providing marketers with 4 wheels, and there is a wealth of opportunity for more research in this area. Each person has distinctive tastes, interests, perceptions, beliefs, and considerations. In the current state of the automobile industry, there are several options available in every segment, making it risky and challenging work to understand human behavior. Companies must comprehend the precise needs of the client to gain market share. The basic data used in this study was gathered through the distribution of a structured questionnaire. With the aid of several characteristics, an effort is made to research buyer behavior for small-segment vehicles, and data is interpreted under that understanding.
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来源期刊
Information Technology in Industry
Information Technology in Industry COMPUTER SCIENCE, SOFTWARE ENGINEERING-
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