使用AHP-WASPAS和AHP-MOORA方法进行最佳电子商务选择的决策支持系统

G. Mahendra
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引用次数: 4

摘要

eIQ Consumer Pulse 2019确定了印度尼西亚六大电子商务,即Blibli, Bukalapak, JD。id、Lazada Indonesia、Shopee和Tokopedia。这是由于电子商务交易的增加。强调保持社交距离和身体距离的新冠肺炎疫情也加剧了此类交易的增加。印尼也因此有望成为东南亚市场的领头羊。另一方面,每个电子商务客户在选择电子商务进行交易时都有自己的偏好。由于电子商务公司之间的激烈竞争,各种各样的标准使消费者感到困惑。DSS是一种解决方案,可以根据每个客户的偏好选择合适的电子商务。AHP-WASPAS和AHP-MOORA方法可用于计算确定印度尼西亚最受欢迎的电子商务。CRISP-DM框架还有助于为研究流程做好准备。3个决策者使用层次分析法提供权重标准。本研究结果表明,Tokopedia替代是最佳的电子商务选择,AHP-WASPAS的偏好值为0.8964,AHP-MOORA的偏好值为0.4245。第二名和第三名分别是Bukalapak和Lazada。决策者对标准的权重、备选归一化过程和偏好值的计算技术对排序结果有重要影响。
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DSS for best e-commerce selection using AHP-WASPAS and AHP-MOORA methods
eIQ Consumer Pulse 2019 determines the 6 largest e-commerce in Indonesia, namely Blibli, Bukalapak, JD.id, Lazada Indonesia, Shopee and Tokopedia. This is due to an increase in e-commerce transactions. The COVID-19 pandemic, which emphasizes social distancing and physical distancing, has also played a role in increasing these transactions. Indonesia is also predicted to become the market leader in Southeast Asia due to this. On the other hand, each e-commerce customer has their preferences in choosing e-commerce to use in transactions. Various criteria make customers confused due to intense competition between e-commerce companies. DSS is a solution in choosing the right e-commerce for each customer's preferences. The AHP-WASPAS and AHP-MOORA methods can be used in calculations for determining favorite e-commerce in Indonesia. The CRISP-DM framework also helps in preparing the research flow well. 3 decision-makers are used to provide weighting criteria using AHP. The results of this study indicate that the Tokopedia alternative is the best e-commerce, with a preference value of 0.8964 for AHP-WASPAS and 0.4245 for AHP-MOORA. The second and third places are Bukalapak and Lazada, respectively. The weighting of the criteria by the decision-maker, the alternative normalization process and the calculation technique for the preference value have a significant impact on the ranking results.
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