Challenges for Malls in the Era of E-Commerce: An Empirical Investigation of Shop Owners in Malls

The rise of e-commerce has revolutionized the way consumers shop, posing significant challenges to traditional brick-and-mortar malls. This study aims to investigate the challenges faced by mall shop owners in the era of e-commerce. Through an empirical investigation, data was collected from shop owners in different malls, and the results were analyzed using descriptive statistics and regression analysis. The study identifies various challenges faced by mall shop owners, including high rent costs, intense competition, and the need to adapt to changing consumer preferences. Shop owners also reported that e-commerce platforms have made it easier for consumers to compare prices, reducing their willingness to pay higher prices at malls. Furthermore, the study revealed that mall shop owners have adopted various strategies to mitigate the impact of e-commerce, such as improving customer service, offering discounts, and creating online presence. The study recommends that mall owners and managers need to collaborate with shop owners to find innovative ways to attract customers, including the use of technology to enhance the shopping experience.