Formation of Readiness for Creative Activity in the Field of Audiovisual Art and Production

The purpose of the study is to investigate and analyze the criteria and indicators of readiness for creative activity in the field of audiovisual art and production, namely: motivational and value, cognitive and cognitive, and activity and creative. In accordance with these criteria, the work aims to prove the professional competencies that an audiovisual art and production specialist should have, which will enable a creative approach to professional activity. The research methodology consists in the application of the following methods: empirical research level – the method of observation, rating and self-evaluation, collective consultation, experiment, content analysis, generalization of practical experience, expert evaluation; theoretical level of research – experimental verification of new creative projects, solving integrated tasks, analytical method, deductive, inductive, modelling, comparison, abstraction and concretization, analysis and synthesis, thought (imaginary) experiment, generalization of the studied material. Scientific novelty. For the first time in the theory and practice of audiovisual art and production, criteria and indicators of readiness for creative activity in the field of audiovisual art and production have been proposed and experimentally verified. Conclusions. The formation of readiness for creative activity in the field of audiovisual art and production is a complex and lengthy process, the effectiveness of which is influenced by certain conditions, factors and causes. This approach identifies criteria and indicators for the formation of readiness for creative activity in the field of audiovisual art and production, as well as professional competencies that form a holistic structure in which all elements are interdependent and interrelated.