移动货币流行指数(MMPI):用于评估移动货币的采用、活动和可及性的国家级指标

Simon K. Andersson-Manjang
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引用次数: 4

摘要

本文提出了全球移动货币行业的一个新指标——移动货币流行指数(MMPI)。这是第一次创建一个全球指数,目的是衡量国家层面上移动货币的普及程度。MMPI考虑了一套移动货币指标,以促进市场之间的比较,从而使第三方能够衡量用户粘性是否会产生预期的影响。该指数的目的是为公共和私人利益相关者提供决策支持。
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The Mobile Money Prevalence Index (MMPI): A Country-Level Indicator for Assessing the Adoption, Activity and Accessibility of Mobile Money
This paper presents a new index for the global mobile money industry – the Mobile Money Prevalence Index (MMPI). It is the first time a global index has been created with the purpose of measuring the prevalence of mobile money at country level. The MMPI considers a set of mobile money metrics in order to facilitate comparisons between markets, thereby enabling third parties to gauge whether engagement would lead to expected impact. The purpose of the index is to support decision making for public and private stakeholders alike.
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