YOUTH PROFESSIONAL CHOICE IN THE CONTEMPORARY RUSSIAN SOCIETY

The relevance of the young professional choice study is related to the young people social integration which has the key value for the social and professional structure reproduction and economic growth of society. Problems of professional choice create risks for the successful integration of young people into education, labor and employment. The purpose of the paper is to determine the peculiarities of primary and secondary professional choice of young people, determined by the motives of choosing a future profession that are most common among young people, on the basis of the empirical data analysis. The research methodology is based on the concept of professional self- determination and the author's approach to the distinction between secondary and repeated professional choice.The research method reflects key indicators: the motivation of primary and secondary professional choice, preferences of higher education in the framework of the chosen profession, etc. The empirical basis of the research is the results of the author’s sociological survey of young people. On the example of student youth, author reveals a hierarchy of professional choice motives, characterizes the ratio of internal and external motives of such a choice. The key factors of young preference of higher education in the framework of the chosen profession are revealed. The secondary and repeated professional choice implementation at the vocational training stage of young people is analyzed. The repeated professional choice connection with the personal significance reassessment of the profession and motives associated with the change in the education profile, interaction in the new sphere of professional activity is substantiated. The research results can be in demand for the development of professional self-determination sociological concept and some branches of sociology; in the practice of regulating the interaction of the education system and the labor market.