复杂制度背景下的非市场策略

AIB insights Pub Date : 2020-12-22 DOI:10.46697/001c.18358
Patricia Klopf
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引用次数: 0

摘要

经理们面临着非市场压力,这些压力越来越多地挑战着他们经营公司的方式。这些挑战往往要求管理者掌握非市场战略。虽然非市场战略可以与所有公司有关,但它对跨国企业子公司尤其重要,因为它们在与其跨国企业母国不同的国家经营,因此要承担外国责任。在我的论文研究中,我的目标是更好地理解企业非市场战略背后的激励和驱动因素。
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Nonmarket Strategies across Complex Institutional Contexts
Managers face nonmarket pressures that increasingly challenge the way they run their firms. These challenges often require managers to get savvy in nonmarket strategy. While nonmarket strategy can be relevant for all firms, it is particularly relevant for multinational enterprise subsidiaries, because they operate in countries that differ from their multinational enterprise’s home country and are thus subject to the liability of foreignness. In my dissertation research, I was aiming to better understand the incentives and drivers behind firms’ nonmarket strategies.
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