网站品质、感知价值和消费者满意度对印尼火车票再购买意愿的作用

Q3 Business, Management and Accounting International Journal of Management and Enterprise Development Pub Date : 2023-02-28 DOI:10.20414/jed.v5i1.6869
Resti Febrianti, Tuti Asmala, A. Johan
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引用次数: 0

摘要

目的-本研究旨在确定网站质量、感知价值和消费者满意度对印尼火车票再购买意愿的作用。方法-本研究采用定量方法调查变量之间的因果关系。本研究的样本包括100名在万隆购买印尼火车票的消费者,他们是通过分发问卷随机选择的,随后在Smart PLS软件的帮助下使用回归分析进行分析。结果-本研究的结果显示,三个标准,即网站质量,感知价值和客户满意度,在很大程度上影响了印尼火车票购买者的再购买意愿。贡献——这项研究对企业有启示,企业应该通过网站提供信息,并提供优质的客户服务,以提高感知价值。此外,在提供服务时进行的交互必须解决客户的所有问题,以便消费者对所提供的服务感到满意。
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The role of website quality, perceived value, and consumer satisfaction on repurchase intentions of Indonesian railway tickets
Purpose — This study aims to determine the role of website quality, perceived value, and consumer satisfaction on the repurchase intention of Indonesian railway tickets.Method — This research employs a quantitative methodology to investigate the causal links between variables. This study's sample consisted of 100 consumers of Indonesian railway tickets in Bandung who were randomly selected through the distribution of questionnaires and subsequently analyzed using regression analysis with the assistance of the Smart PLS software.Result — This study's findings reveal that three criteria, namely website quality, perceived value, and customer satisfaction, substantially impact the repurchase intentions of Indonesian rail ticket purchasers.Contribution — This study has implications for businesses, which should present information through their websites and provide excellent customer service to boost perceived value. In addition, the interactions carried out in the provision of services must address all client concerns so that consumers are pleased with the services rendered.
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来源期刊
International Journal of Management and Enterprise Development
International Journal of Management and Enterprise Development Business, Management and Accounting-Business and International Management
CiteScore
1.80
自引率
0.00%
发文量
20
期刊介绍: IJMED is a major international research journal dedicated to business development strategy and entrepreneurship policy as well as management processes in an international and cross-cultural context. IJMED provides a venue for high quality papers including theoretical research articles, evidence-based case studies and practical applications seeking to explore best practice and investigate strategies for rapid growth management in SMEs. IJMED has a history of contributing to the academic literature, providing conceptual and practical insights and generating innovative ideas for organizational enterprise. Topics covered include: -SMEs'' start-up development, corporate venturing- Technological opportunities, new firm creation, valuation- Technological adoption, technology transfer, technopreneurship- Joint ventures/alliances, franchising and corporate ownership- Business incubator development strategy- Economic and social entrepreneurship- Virtual coaching services for SMEs- SMEs and entrepreneurship policy- Start-up cognitions/behaviours- Halo effect, technology licensing- Long-run technology investments- Knowledge management/technology strategy in SMEs- Managing rapid growth, accelerating competitive effectiveness- Strategy decision speed and SME performance- Entrepreneurs in non-profit sector.
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