葡萄牙Lourinhã转型节日创作的案例研究

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM European Journal of Tourism Hospitality and Recreation Pub Date : 2022-12-01 DOI:10.2478/ejthr-2022-0003
João Malho Ferreira Ribeiro de Carvalho, N. Gustavo, V. Afonso
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引用次数: 0

摘要

摘要本研究旨在评估、选择和验证在葡萄牙Lourinhã市实施转型节日提案的战略选择。方法模型通过文献回顾和对英国主要利益相关者的探索性访谈来调查历史背景,古典节日主题和转型节日的特征;通过具有葡萄牙人口代表性的随机调查,了解市场潜力;通过与当地利益相关者的焦点小组进行背景战略评估;通过对一个主要的国家利益相关者的采访和三次简短的采访,验证基于这些前提的节日设计概念的可能性。因此,我们确定了转型节日的特征,确认了消费者资料的关键指标,并通过混合战略方法验证了概念设计,这对于开发具有颠覆性,吸引力和可营销的概念至关重要。这项研究的独创性与这些节日所强调的回归起源有关,而不是数字趋势。变革性节日的典范重要性与其被接受程度之间的差异被凸显出来。由于缺乏利益相关者对参与定性研究的接受度,研究受到限制。
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A case study for a transformational festival creation in Lourinhã, Portugal
Abstract This research aims to evaluate, select, and validate strategic alternatives for implementing a transformational festival proposal in the municipality of Lourinhã, Portugal. The methodological model investigates the historical context, the classical festival themes, and the transformational festival’s characterisation through literature review and an exploratory interview with a major British stakeholder; the market potential through randomised inquiries representative of the Portuguese population; the contextual strategic assessment through a focus group with local stakeholders; and verifying the possibility of validating the concept of a festival design based upon these premises, through an interview with a major national stakeholder and three short interviews. As a result, we characterised transformational festivals, confirmed consumer profile key indicators, and validated a concept design with a hybrid strategic approach, essential to developing a disruptive, attractive, and marketable concept. The originality of the research is related to the return to the origins that these festivals highlight, as opposed to digital trends. The discrepancy between the paradigmatic importance of transformational festivals and their acceptance was highlighted. The research was limited by the lack of stakeholders’ acceptance of participation in the qualitative research.
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来源期刊
European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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