William Porath, E. Vergara, Paulina Gómez-Lorenzini, C. Labarca
{"title":"在与社会文化转型相关的消费逻辑变化背景下，智利零售广告角色呈现的变化(1997-2013)","authors":"William Porath, E. Vergara, Paulina Gómez-Lorenzini, C. Labarca","doi":"10.32870/CYS.V0I29.5635","DOIUrl":null,"url":null,"abstract":"This work reviews Chilean retail advertisement based on a content analysis of ads in printed media during 1997 and 2013, in order to link the observed changes with the sociocultural evolution of the country. The results show a more active participation from the consumers towards the supply, with advertisement trying to integrate them –as characters– and making them an active part of the message.","PeriodicalId":35210,"journal":{"name":"Comunicacion y Sociedad","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2017-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013)\",\"authors\":\"William Porath, E. Vergara, Paulina Gómez-Lorenzini, C. Labarca\",\"doi\":\"10.32870/CYS.V0I29.5635\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This work reviews Chilean retail advertisement based on a content analysis of ads in printed media during 1997 and 2013, in order to link the observed changes with the sociocultural evolution of the country. The results show a more active participation from the consumers towards the supply, with advertisement trying to integrate them –as characters– and making them an active part of the message.\",\"PeriodicalId\":35210,\"journal\":{\"name\":\"Comunicacion y Sociedad\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2017-04-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Comunicacion y Sociedad\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.32870/CYS.V0I29.5635\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"Social Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Comunicacion y Sociedad","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32870/CYS.V0I29.5635","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Social Sciences","Score":null,"Total":0}
Cambios en la presentación de los personajes de la publicidad del retail en Chile en un contexto de modificaciones en la lógica de consumo asociadas a transformaciones socioculturales (1997-2013)
This work reviews Chilean retail advertisement based on a content analysis of ads in printed media during 1997 and 2013, in order to link the observed changes with the sociocultural evolution of the country. The results show a more active participation from the consumers towards the supply, with advertisement trying to integrate them –as characters– and making them an active part of the message.
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