共享经济用户体验动机、顾客满意度与再租意愿研究

Q4 Business, Management and Accounting South Asian Journal of Business and Management Cases Pub Date : 2022-11-12 DOI:10.24203/ajbm.v10i5.7040
Xiao Qing Wu, Kuo-Wei Lin
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引用次数: 0

摘要

本研究旨在从优拜单车使用者的体验与意见出发,探讨其体验动机、顾客满意度与再租意愿。本研究的目的包括:(a)探讨优拜单车在台湾高校的实际使用情况;(b)了解台湾高校优拜单车用户体验动机、顾客满意度与再租意愿的相关关系;(c)了解台湾高校优拜单车用户的体验动机、顾客满意度和再租意愿是否有显著影响。本研究采用问卷调查法。这些对象是台湾校园里的优拜单车用户。采用描述性分析、独立样本t检验和回归分析进行统计分析。所有结果均采用SPSS统计软件进行分析。结果表明:优拜单车用户以有规律运动习惯的学生为主(每周1 - 2次左右);大多数大学生每月租用优步单车的次数少于4次,他们通常花在优步单车上的时间少于4小时,作为短途交通工具。最后进行回归分析,发现体验动机、顾客满意和再租意愿之间存在显著的相关关系。因此,骑完自行车后满意度越高,再次租用的意愿越高。最后,对今后的改进提出了建议。
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A Study on Experiential Motivation Customer Satisfaction and Re-rent Intention of the Sharing Economy Users
From the experience and opinions of YouBike users, this study aims to investigate their experiential motivation, customer satisfaction and re-rent intention. The purposes of the study includes: (a) explore the actual use situation of YouBike in Taiwan colleges; (b) understand the correlation between experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges; (c) understand whether there is a significant influence on experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges. In this study, the questionnaire survey was conducted. The objects were YouBike users on campus in Taiwan. Descriptive analysis, Independent-Sample t test, and Regression Analysis were used as the statistical analysis. All the results were analyzed by SPSS statistical software. The results show that: The majority of YouBike users are the students with regular exercise habits (around one to two times a week); most college students rent YouBike less than 4 times a month and they usually spend less than 4 hours riding YouBike as short-distance transportation. At last, the regression analysis was implemented and revealed that there is a significant correlation between experiential motivation, customer satisfaction, and re-rent intention. Therefore, the better the degree of satisfaction after riding the bike, the more re-rent intention is. At the end, recommendations were made for future improvements.
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来源期刊
South Asian Journal of Business and Management Cases
South Asian Journal of Business and Management Cases Business, Management and Accounting-Management of Technology and Innovation
CiteScore
1.70
自引率
0.00%
发文量
19
期刊介绍: South Asian Journal of Business and Management Cases (SAJBMC) is a peer-reviewed, tri-annual journal of Birla Institute of Management Technology, Greater Noida (India). The journal aims to provide a space for high-quality original research or analytical cases, evidence-based case studies, comparative studies on industry sectors, products, and practical applications of management concepts. The journal likes to publish problem-solving, decisional and applied types of cases. Such cases must have linkage with theory, at least one dilemma (also known as case issue) and a protagonist around whom the case issue will revolve. Publication of pure research, applied research and field studies with empirical data do not fall under the domain of SAJBMC. Fictitious cases are not welcome.
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