谁是斯洛伐克国内的创意游客?基于集群的需求分析的启示

IF 0.7 Q4 HOSPITALITY, LEISURE, SPORT & TOURISM European Journal of Tourism Hospitality and Recreation Pub Date : 2022-12-01 DOI:10.2478/ejthr-2022-0006
J. Csapó, Zuzana Palenčíková, László Csóka
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引用次数: 0

摘要

近年来,创意旅游已成为全球旅游业中最具发展活力的旅游产品之一。它在斯洛伐克的作用也很重要,尽管还没有深入探讨。认识到这一研究差距,作者旨在更好地理解创意旅游在斯洛伐克的地位和作用。在详细阐述了基于需求的问卷调查的主要结果之后,本研究提出了一种基于集群的创意旅游特征化方法,作者试图从国内消费者的角度建立斯洛伐克创意旅游需求的特征部分。初级和消费者细分的结果表明,创意旅游作为一种旅游产品的地位和作用应该被认为是重要的,就国家的旅游供应而言,从消费者的态度和习惯的角度来看也是如此。然而,这一产品的开发是非常有限的,需要进一步的进展,以增加围绕这一复杂的旅游产品的机会。作者认为,基于集群的消费者细分为创意旅游提供了实现最重要细分市场的机会和途径。因此,产品开发工作也可以围绕这些新知识进行优化。
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Who Are the Domestic Creative Tourists in Slovakia? Implications from a Cluster-Based Demand Analysis
Abstract In recent years, creative tourism has become one of the most dynamically developing tourism products in global tourism. Its role in Slovakia is also important, although it has not been deeply explored. Recognising this research gap, the authors aimed to understand better the place and role of creative tourism in Slovakia. After elaborating the primary results of a demand-based questionnaire survey, the study presents a cluster-based creative tourist characterisation approach where the authors make an attempt to establish the characteristic segments of creative tourism demand in Slovakia from the point of view of domestic consumers. The primary and consumer segmentation results demonstrate that the place and role of creative tourism as a tourism product should be considered important in terms of the tourism supply of the country and also from the point of view of consumer attitudes and habits. However, the development of this product is very limited and further progress is needed to enhance the opportunities surrounding this complex tourism product. The authors believe that cluster-based consumer segmentation provides an opportunity and an approach to realise the most important market segments for creative tourism. Product development efforts can thus be optimised around this new knowledge as well.
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来源期刊
European Journal of Tourism Hospitality and Recreation
European Journal of Tourism Hospitality and Recreation HOSPITALITY, LEISURE, SPORT & TOURISM-
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