Artificial agents of social relations

Currently, the usual system of social relations is being reformatted. With the onset of the digital age, the role of advanced technologies in intersubjective contact is increasing. Man-made artificial agents are increasingly involved in communications at various levels. Many individual and collective subjects are increasingly striving to expand their networks of communicators through modern programs and services. The article discusses the ways of participation of these products of artificial intelligence in various spheres of public life. The nature of programmable agents is presented. The state and level of development of these products of science and technology are analyzed. The vectors of transformation of the modern communication landscape are shown. The functions performed by agents of social relations are highlighted. The expediency of using messengers, robots and chat bots that free up human resources is revealed. Based on practical examples, the possibilities, limitations and prospects for the use of artificial intelligence in the fields of media, marketing, commerce and HR are determined. The influence of messengers and bots on the transformation of communication practices has been studied. It is substantiated that today artificial agents are capable of performing only a number of technical tasks, one way or another requiring the connection of the human mind for non-trivial solutions. In conclusion, generalizations are given that constitute the theoretical and methodological basis for subsequent studies of the influence of artificial agents on the transformation of social ties and relationships.