全港中央图书馆官方网站的定位服务

IF 0.2 Q4 INFORMATION SCIENCE & LIBRARY SCIENCE Nauchnye i Tekhnicheskie Biblioteki-Scientific and Technical Libraries Pub Date : 2023-07-08 DOI:10.33186/1027-3689-2023-7-48-63
N. Gendina, N. Kolkova, L. N. Ryabtseva
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引用次数: 0

摘要

图书馆在其官方网站上对其服务进行定位,是提高其竞争力,确保读者和远程用户数量增长的重要途径。本文介绍了2021-2022年对俄罗斯联邦77个学科的中央图书馆在其官方网站上的服务定位进行的研究结果。俄罗斯联邦各学科中央图书馆提供的服务多样化与难以找到向远程用户提供的服务的完整和准确信息之间的矛盾,以及难以在图书馆的官方网站上找到具体服务之间的矛盾。作者提供的证据表明,图书馆网站上有关服务的信息往往分散在不同的标题和小标题中,没有超链接。通过横幅广告访问的重复服务也会让用户迷失方向。作者的结论是,目前在RF组成学科的中央图书馆的官方网站上没有逻辑上可预测的和结构良好的图书馆服务信息。因此,图书馆在服务多元化方面的巨大努力并没有体现在其官方网站上,远程用户也没有意识到现代图书馆所提供的广泛服务。作者强调,图书馆服务定位的成功不仅取决于网站主页上是否有“服务”的标题,还取决于以传统形式和电子形式向图书馆用户提供的全部服务的智能反映。
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Positioning services at the official websites of central libraries of RF constituent territories
Positioning of the libraries’ services on their official websites is seen as an important way to increase their competitiveness and ensure the growth of the number of readers and remote users.The results of the study conducted in 2021–2022 on the positioning of the services of the central libraries of 77 subjects of the Russian Federation on their official websites are presented.The contradiction is revealed between the diversification of services provided by the central libraries of the subjects of the Russian Federation and the difficulty of finding complete and accurate information about services provided to remote users, and the difficulty of finding specific services on the official websites of libraries.The authors provide evidences that information about services on library websites is often scattered across different headings and subheadings, with no hyperlinks. The duplication of services accessed via banners has a disorienting effect on users, too.The authors conclude that there is currently no logically predictable and well-structured information about library services on the official websites of the central libraries of the RF constituent subjects. Consequently, the libraries’ huge efforts of services diversifying are not reflected on their official websites, and remote users are not aware of the wide range of services provided by modern libraries.The authors emphasize that success of library service positioning is determined not only by the presence of the heading “Services” on the website main page, but also by intelligent reflection of the whole range of services provided to the library users both in traditional and electronic forms.
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