信息源可信度量表;在销售环境中验证

Journal of Personal Selling and Sales Management Pub Date : 2013-10-24 DOI:10.1080/08853134.1981.10754191

Edwin K. Simpson, R. Kahler

{"title":"信息源可信度量表;在销售环境中验证","authors":"Edwin K. Simpson, R. Kahler","doi":"10.1080/08853134.1981.10754191","DOIUrl":null,"url":null,"abstract":"AbstractContributions from the research include: (1) the development of a validated scale to measure the perception of source credibility in personal selling; (2) understanding the underlying dimensions of the perception of source credibility in the selling context; (3) identification of the Sociability factor for the first time in source credibility research; and (4) recognition of the credibility implications associated with salesperson's title.","PeriodicalId":16697,"journal":{"name":"Journal of Personal Selling and Sales Management","volume":"34 1","pages":"17-25"},"PeriodicalIF":0.0000,"publicationDate":"2013-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"25","resultStr":"{\"title\":\"A Scale for Source Credibility; Validated in the Selling Context\",\"authors\":\"Edwin K. Simpson, R. Kahler\",\"doi\":\"10.1080/08853134.1981.10754191\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstractContributions from the research include: (1) the development of a validated scale to measure the perception of source credibility in personal selling; (2) understanding the underlying dimensions of the perception of source credibility in the selling context; (3) identification of the Sociability factor for the first time in source credibility research; and (4) recognition of the credibility implications associated with salesperson's title.\",\"PeriodicalId\":16697,\"journal\":{\"name\":\"Journal of Personal Selling and Sales Management\",\"volume\":\"34 1\",\"pages\":\"17-25\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2013-10-24\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"25\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Personal Selling and Sales Management\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08853134.1981.10754191\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Personal Selling and Sales Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08853134.1981.10754191","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}

引用次数: 25

摘要

摘要本研究的贡献包括:(1)编制了一套有效的测量人员销售中信息源可信度感知的量表;(2)了解销售情境中来源可信度感知的潜在维度;(3)首次在信息源可信度研究中识别出社交性因素;(4)认识到与销售人员头衔相关的可信度含义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

查看原文

微信好友朋友圈 QQ好友复制链接

本刊更多论文

A Scale for Source Credibility; Validated in the Selling Context

AbstractContributions from the research include: (1) the development of a validated scale to measure the perception of source credibility in personal selling; (2) understanding the underlying dimensions of the perception of source credibility in the selling context; (3) identification of the Sociability factor for the first time in source credibility research; and (4) recognition of the credibility implications associated with salesperson's title.

求助全文

通过发布文献求助，成功后即可免费获取论文全文。去求助

来源期刊

Journal of Personal Selling and Sales Management

自引率

0.00%

发文量