从终端用户的角度看敏捷实现方法在商业智能项目中的有效性

Informing Science Pub Date : 2016-06-07 DOI:10.28945/3515
J. Kisielnicki, A. Misiak
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引用次数: 5

摘要

根据Gartner的报告,2013年全球商业智能(BI)市场增长了10%。今天,组织需要更好地使用数据和分析来支持他们的业务决策。互联网的力量和商业趋势的变化为数据分析提供了一个广义的术语——大数据。为了能够处理它并利用访问大数据的价值,组织别无选择,只能实施适当的系统并使其正常工作。然而,传统方法对于不断变化的业务需求并不有效。项目开始和上线之间的长时间导致项目结束时初始解决方案蓝图和实际用户需求之间存在差距。本文通过对敏捷方法与传统方法的比较,介绍了BI系统实现的最新市场趋势。它介绍了在一家大型电信公司(2万名员工)提供的案例研究和在电信、数字和保险三家大型公司提供的试点研究结果。这两项研究都证明,从最终用户的角度来看,敏捷方法在BI项目中可能更有效,与传统方法相比,敏捷方法可以在更短的时间内获得第一个结果和附加价值。关键词:敏捷方法、商业智能、效率、最终用户需求、高级分析、冲刺和迭代。BI复杂性和不断变化的需求是应用程序面临的最困难的挑战。在BI实施过程中,必须从一开始就考虑多个组件,如数据集成、清理、建模、仓储、指标创建和管理、报告、仪表板、查询、警报等等(Cerqueira, 2015)。这需要项目发起人和最终用户对未来需求有一个清晰的认识,并制定一个非常明确的战略。项目需要很长时间才能实施,其效果有时只能在几年后才能看到(Kernochan, 2011)。今天的组织比前几年和几十年更需要BI解决方案。由于市场瞬息万变,组织如果不想落后于竞争对手,就需要适当地适应新环境。这种情况会影响用户对数据和报表的需求。因此,由于在项目设计和实施期间组织需求发生了变化,BI项目的最终产品经常被发现是无用的(Eckerson, 2007a, 2007b;Marjanovic, 2011)。企业不能再承担空洞的投资,需要在选定的商业智能技术上获得快速收益和可接受的回报(牛津经济研究院,2015)。传统的BI实现方法不再有效。过于冗长的时间表,无法要求及时的更改,通常只发生在项目结束时,过于复杂的方法不允许满足客户目标(Vijaya, 2013)。敏捷方法为项目交付带来了新的视角。它证明了通过迭代交付实际产品可以更快地获得成功。在本文中,有效性是从BI在短时间内(不到6个月)带来的附加价值来衡量的,即在第一次BI效益出现后,通过满足最终用户的需求而获得的投资回报。为了回答这个问题,本文提出了一些初步的研究,“敏捷在BI实现中是否比传统方法更有效?”为了更好地理解商业智能(BI)系统实现项目中的敏捷方法,有必要先将敏捷方法与传统的瀑布方法进行比较。与传统的瀑布方法相比,敏捷方法的实现需要思维的改变和不同的方法。传统的方法集中在项目范围上,用它们来确定成本和时间计划。…
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Effectiveness of Agile Implementation Methods in Business Intelligence Projects from an End-user Perspective
Abstract The global Business Intelligence (BI) market grew by 10% in 2013 according to the Gartner Report. Today organizations require better use of data and analytics to support their business decisions. Internet power and business trend changes have provided a broad term for data analytics--Big Data. To be able to handle it and leverage a value of having access to Big Data, organizations have no other choice than to get proper systems implemented and working. However traditional methods are not efficient for changing business needs. The long time between project start and go-live causes a gap between initial solution blueprint and actual user requirements in the end of the project. This article presents the latest market trends in BI systems implementation by comparing Agile with traditional methods. It presents a case study provided in a large telecommunications company (20K employees) and the results of a pilot research provided in the three large companies: telecommunications, digital, and insurance. Both studies prove that Agile methods might be more effective in BI projects from an end-user perspective and give first results and added value in a much shorter time compared to a traditional approach. Keywords: Agile methods, Business Intelligence, efficiency, end-users needs, advanced analytics, sprint, and iteration. Introduction BI complexity and changing requirements represent the most difficult challenges facing applications. During the process of BI implementation multiple components must be considered from the very start such as data integration, cleansing, modelling, warehousing, metrics creation and management, reports, dashboards, queries, alerts, and many more (Cerqueira, 2015). This requires a clear vision of future needs and a very well defined strategy from project sponsors and end-users. Projects take a long time to implement and their effects can be visible sometimes only after a few years (Kernochan, 2011). Today organizations require BI solutions more than they needed them in previous years and decades. Due to rapid market changes, organizations need to adapt to the new environment properly if they do not want to stay behind their competitors. This situation impacts users' requirements for data and reports. Thus BI projects final products are often found useless due to organizational needs that have changed during the time of project design and implementation (Eckerson, 2007a, 2007b; Marjanovic, 2011). Business cannot longer afford empty investments and needs to have quick benefits and an acceptable payback on the selected BI technology (Oxford Economics, 2015). Traditional methods of BI implementation are no longer efficient. An overly lengthy timeline, the inability to request timely changes that usually occur only at the end of the project, and overly complex approaches do not allow meeting customer targets (Vijaya, 2013). Agile methods brought a new view to a project delivery. It proves that success can be achieved more quickly by delivery of actual product in iteration. In this article effectiveness is measured from the added value brought by BI in a short time (less than 6 months), namely return on investment achieved after the first BI benefits appear and by meeting end-users' requirements. This article presents some initial research in order to answer the question, "Is Agile more efficient in BI implementation compared to traditional methods?" Agile vs. Traditional Implementation Approach For a better understanding of Agile methods for Business Intelligence (BI) system implementation projects, it is worth to compare Agile with the traditional / waterfall approach first. Agile methods of implementation require a change of thinking and a different approach compared to traditional waterfall methods. Traditional methods concentrate on project scope using them to determine cost and time schedule. …
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来源期刊
Informing Science
Informing Science Social Sciences-Library and Information Sciences
CiteScore
1.60
自引率
0.00%
发文量
9
期刊介绍: The academically peer refereed journal Informing Science endeavors to provide an understanding of the complexities in informing clientele. Fields from information systems, library science, journalism in all its forms to education all contribute to this science. These fields, which developed independently and have been researched in separate disciplines, are evolving to form a new transdiscipline, Informing Science.
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