果阿邦消费者对超市的认知研究

Dr. Lamaan Sami, Dr. Pushpender Kumar
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引用次数: 0

摘要

由于许多原因,人们将他们的购买从当地的零售商店转移到超市。这种趋势的转变不仅出现在大都市,也出现在小城镇。这些变化的看法的客户洞察研究人员和其他利益相关者研究其背后的原因。本研究试图了解果阿顾客的人口统计资料,并比较顾客对超市和当地零售商店的看法。据观察,与当地的零售商店相比,人们更喜欢超市。
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A Study on Customer Perception Towards Supermarkets in Goa
People shift their buying from local retail stores to supermarkets, because of many reasons. This trend shift has not only been seen in metro cities but in small towns too. These change in perceptions of the customer insight the researcher and other stakeholder to study the reason behind it. This study tries to understand the demographic profile of the customers in Goa and compare the perception of customers towards supermarket and local retail stores. It has observed that people prefer supermarkets more as compared to the local retail store.
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