{"title":"‘Experience Norfolk! Experience Fun!’ vs. ‘Doživi više od očekivanog’ – A Corpus-Based Contrastive Study of Reader Engagement Markers on the Web","authors":"Dragana Vuković Vojnović","doi":"10.4312/elope.20.1.133-150","DOIUrl":null,"url":null,"abstract":"The paper investigates how reader engagement markers (Hyland 2005; Zou and Hyland 2020) are used in tourism promotion to establish interaction with potential customers on the web. The markers are extracted using AntConc software from two comparable corpora in English and Serbian compiled from the web texts of regional tourism organizations. Normalized frequencies per 1,000 words are calculated, followed by a quantitative and qualitative analysis of the most frequent markers. The results are interpreted in view of the differences and similarities in the two corpora considering the distribution and communicative functions of the markers, and the cultural aspects of this kind of interaction with the reader. The findings shed light on the implied concepts underlying reader-oriented engagement and written e-communication practices in the context of tourism discourse. The results can be used for the data-driven teaching of writing and translation studies.","PeriodicalId":37589,"journal":{"name":"ELOPE: English Language Overseas Perspectives and Enquiries","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ELOPE: English Language Overseas Perspectives and Enquiries","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4312/elope.20.1.133-150","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"Arts and Humanities","Score":null,"Total":0}
‘Experience Norfolk! Experience Fun!’ vs. ‘Doživi više od očekivanog’ – A Corpus-Based Contrastive Study of Reader Engagement Markers on the Web
The paper investigates how reader engagement markers (Hyland 2005; Zou and Hyland 2020) are used in tourism promotion to establish interaction with potential customers on the web. The markers are extracted using AntConc software from two comparable corpora in English and Serbian compiled from the web texts of regional tourism organizations. Normalized frequencies per 1,000 words are calculated, followed by a quantitative and qualitative analysis of the most frequent markers. The results are interpreted in view of the differences and similarities in the two corpora considering the distribution and communicative functions of the markers, and the cultural aspects of this kind of interaction with the reader. The findings shed light on the implied concepts underlying reader-oriented engagement and written e-communication practices in the context of tourism discourse. The results can be used for the data-driven teaching of writing and translation studies.
期刊介绍：
ELOPE: English Language Overseas Perspectives and Enquiries (http://revije.ff.uni-lj.si/elope) is a double-blind, peer-reviewed academic journal that publishes original research articles, studies and essays that address issues of English language, literature, teaching and translation. The guest editors, Jason Blake and Michelle Gadpaille, warmly invite contributors to submit original research for a special issue of the journal in honour of Margaret Atwood’s 80th birthday. Papers are solicited that focus on Atwood’s 21st-century work (excluding film and television adaptations). Potential topics include but are not limited to the following: Experiments in short prose and cross-generic forms Eco-critical engagement in prose or fiction; Apocalyptic Atwood Reception across cultures, languages and generations; global Atwood Translation and stylistic studies of 21st century works Poetic legacy Interdisciplinary approaches Humour.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
