Decision-making in the recruitment of women on corporate boards: does gender matter?

PurposeThe author provides an insider view of women directors' selections on corporate boards from the empirical setting of India and find if the recruitment practices in this space discriminate against women.Design/methodology/approachThe study collected data from a diverse cohort of 27 directors through semi-structured interviews. The data were analysed by applying an interpretative inductive approach and using the software NVivo's 12-plus version.FindingsThe author’s findings show that board recruiters present different selection criteria and processes to women candidates depending upon heterogeneity among candidates' professional standing. Recruiters view women directors as a diverse cohort and value resourceful and experienced women when making recruitment decisions; these women directors are also found influencing directors' selection processes.Originality/valueThe results question the underlying assumptions of prejudice against women as posited by the feminist and social identity theorists without accounting for the heterogeneity among women and situations. By proposing the female-gender stereotyping deactivation theory in top leadership matters, such as board selections, the author argues that stereotyping becomes irrelevant in the strategic decisions of board selections. This new theorisation about women's access to leadership roles will help the cause of women empowerment both at a cognitive and practical level. Future researchers can test the gender deactivation theory among women leaders in diverse cultural contexts by looking at the intra-cohort differences among women leaders.