跨国公司战略:对研究和发展的影响

R. Edwards, A. Howell
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引用次数: 1

摘要

本文探讨了与跨国公司在国外市场的建立和运营相关的战略问题。它侧重于跨国公司战略对研究和发展的影响(RD,跨国公司的附属作用和职能;研发国际化。本文结合澳大利亚的研究背景对这些主题进行了讨论,并提出了国际研发中的研究问题。它的结论是,旨在吸引跨国公司到东道国作为经济发展战略的一部分的政府政策,可以通过区分不同类型的公司,特别注意那些赋予新产品开发、制造和出口营销辅助责任的公司,使利益最大化。
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Multinational Corporation Strategy: Implications for Research and Development
This paper examines the strategic issues associated with the establishment and operation of multinational corporations (MNCs) in foreign markets. It focuses on the implications of MNC strategy for research and development (RD MNC subsidiary roles and functions; internationalisation of R&D. The paper discusses these themes in relation to the Australian context, which has received little attention, and proposes research issues in international R&D. It concludes that government policy which aims to attract MNCs to a host country as part of a strategy for economic development can optimize the benefits by distinguishing between types of companies, focusing particular attention on those which give their subsidiary responsibility for new product development, manufacturing and export marketing.
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