Latmos: a semiotic view on the subject’s role in the sustainability of natural and cultural values

Abstract Along with the developments in social, scientific, and technological fields, today’s conditions are constantly changing and becoming much more complex. Humans must keep pace with the rapidly changing world, meet requirements, and solve various problems encountered with minimal damage. One of the most crucial obligations is to preserve the delicate balance between nature and culture to make it sustainable for humanity. This study is carried out pursuant to semiotics with an interdisciplinary perspective dealing with the relation of culture with nature and the role of humans, as a subject, in this relation regarding both natural and cultural heritages of Latmos. The study examines the subject’s acts and possible influences on nature, culture, and society in the region. It is seen that there is an uphill battle between two different subjects; the reason for this is a conflict of interest encountered on individual and social planes. On the one hand, one of the subjects is aware of the positive effects of preserving natural and cultural values on society and its future. On the other hand, another subject is unaware of all these or is aware of them but ignores natural and cultural values and destroys them for the sake of self-interest.