Employing manifold symbolic, iconic, and indexical signs – whether linguistic or extralinguistic – along with their polysemic and multimodular features, edusemiotics is an integrative and interdisciplinary conceptual framework that surmounts learning processes where learners find significance and meaning under the assumed responsibility of English language teachers for the provision of such a participative environment. Allowing for the salience of intonation despite its intricate nature, thus its inevitable underrepresentation in course books and teaching practices, this article intends to propose a novel means of intonation instruction as well as its components (i.e., stress, pitch, and juncture) for English language teacher education (henceforth ELTE) contexts within the edusemiotic framework. Promoting the importance of edusemiotic teaching of intonation, this article further aims to add to our understanding of how signs and sign systems can be benefitted in ELTE settings and their potential exploitation across various other disciplines. It concludes with suggestions for future research on more practical aspects of edusemiotic tools and learner and teacher attitudes toward integrating them within the teaching program.
{"title":"An edusemiotic approach to teaching intonation in the context of English language teacher education","authors":"Ibrahim Halil Topal","doi":"10.1515/sem-2023-0203","DOIUrl":"https://doi.org/10.1515/sem-2023-0203","url":null,"abstract":"Employing manifold symbolic, iconic, and indexical signs – whether linguistic or extralinguistic – along with their polysemic and multimodular features, edusemiotics is an integrative and interdisciplinary conceptual framework that surmounts learning processes where learners find significance and meaning under the assumed responsibility of English language teachers for the provision of such a participative environment. Allowing for the salience of intonation despite its intricate nature, thus its inevitable underrepresentation in course books and teaching practices, this article intends to propose a novel means of intonation instruction as well as its components (i.e., stress, pitch, and juncture) for English language teacher education (henceforth ELTE) contexts within the edusemiotic framework. Promoting the importance of edusemiotic teaching of intonation, this article further aims to add to our understanding of how signs and sign systems can be benefitted in ELTE settings and their potential exploitation across various other disciplines. It concludes with suggestions for future research on more practical aspects of edusemiotic tools and learner and teacher attitudes toward integrating them within the teaching program.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"25 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141769513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mathematics is often defined as a “universal” or “conventional” language. Yet, things may be not as simple as that. The theoretical lens of the semiosphere, with the related notions of context and spatial dynamics, within which the concept of cultural conflict is defined, provides a new framework for research in mathematics education to consider the cultural aspects of mathematical discourses. It is under this framework that learning awareness occurs, and teaching challenges are no longer conceived as independent of the content taught (or to be taught). It is not a question of nullifying the cultural conflict, but exploiting the concept of asymmetry to make sense of mathematical discourse. Meeting foreign cultures leads to looking at one’s own practices. An example drawn from Danish numerals, juxtaposed with a mathematical discourse occurring in a sixth-grade classroom in Italy, delves into the practical application of the framework.
{"title":"Cultural semiotics for mathematical discourses","authors":"Carola Manolino","doi":"10.1515/sem-2023-0030","DOIUrl":"https://doi.org/10.1515/sem-2023-0030","url":null,"abstract":"Mathematics is often defined as a “universal” or “conventional” language. Yet, things may be not as simple as that. The theoretical lens of the semiosphere, with the related notions of context and spatial dynamics, within which the concept of cultural conflict is defined, provides a new framework for research in mathematics education to consider the cultural aspects of mathematical discourses. It is under this framework that learning awareness occurs, and teaching challenges are no longer conceived as independent of the content taught (or to be taught). It is not a question of nullifying the cultural conflict, but exploiting the concept of asymmetry to make sense of mathematical discourse. Meeting foreign cultures leads to looking at one’s own practices. An example drawn from Danish numerals, juxtaposed with a mathematical discourse occurring in a sixth-grade classroom in Italy, delves into the practical application of the framework.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"46 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Recent literature has revealed the upsurge of populism in political and media discourses across the world. However, few studies have acknowledged the importance of cultivating critical language awareness among citizens in democracies. Drawing on Halliday’s Systemic Functional Linguistics and Fairclough’s Critical Discourse, this study critically analyzes Trump’s populist meaning-making choices in his inaugural address through both genre and register analysis to raise the urgency of cultivating citizens’ critical language awareness through language education. To better illustrate Trump’s genre moves and rhetorical strategies, this study sometimes analyzes Trump’s inaugural address in comparison with other presidents’ inaugural addresses. The findings indicate that Trump employs a combination of populist rhetorical style, which includes anti-establishment, anti-elitism rhetoric; collectivist rhetoric; pro-nationalist sentiments; and linguistic choices of simplicity and repetition to appeal to both supporters and opponents in an attempt to build solidarity. The implications of this study center on raising educators’ and social scientists’ awareness of the urgency to cultivate critical language awareness among citizens through language education. Equipped with critical language awareness, citizens can understand how politicians use linguistic resources to engage, persuade, and manipulate their audiences to achieve their political goals, and thereby can make informed choices about political leaders in the future.
{"title":"Cultivating critical language awareness: unraveling populism in Trump’s inaugural address","authors":"Junling Zhu","doi":"10.1515/sem-2023-0162","DOIUrl":"https://doi.org/10.1515/sem-2023-0162","url":null,"abstract":"Recent literature has revealed the upsurge of populism in political and media discourses across the world. However, few studies have acknowledged the importance of cultivating critical language awareness among citizens in democracies. Drawing on Halliday’s Systemic Functional Linguistics and Fairclough’s Critical Discourse, this study critically analyzes Trump’s populist meaning-making choices in his inaugural address through both genre and register analysis to raise the urgency of cultivating citizens’ critical language awareness through language education. To better illustrate Trump’s genre moves and rhetorical strategies, this study sometimes analyzes Trump’s inaugural address in comparison with other presidents’ inaugural addresses. The findings indicate that Trump employs a combination of populist rhetorical style, which includes anti-establishment, anti-elitism rhetoric; collectivist rhetoric; pro-nationalist sentiments; and linguistic choices of simplicity and repetition to appeal to both supporters and opponents in an attempt to build solidarity. The implications of this study center on raising educators’ and social scientists’ awareness of the urgency to cultivate critical language awareness among citizens through language education. Equipped with critical language awareness, citizens can understand how politicians use linguistic resources to engage, persuade, and manipulate their audiences to achieve their political goals, and thereby can make informed choices about political leaders in the future.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"528 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141608976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
AI-generated images of “cats” offer novel opportunities to consider the semic role of expectations in sign formation where they act as a constraints on semiosis through the potential identification of the AImage as “correct,” or as a “glitch.” Because the identification of “errors” depends on a range of technical and cultural expertise, they offer valuable insights into the interpretive process. The automated generation of media by AI separates the artist’s decision-making process from image production, continuing a trajectory that began with the invention of photography in the nineteenth century that brings the sign formation process into consciousness by distinguishing “intentional” and “unintentional” encoding. The identification AI-produced images as-glitched provides a vehicle to consider how the sign formation process informs identifications of creative action as an intentional action: aesthetic appraisals are central to this process where cultural beliefs about creativity become ideological constraints on interpretation. The potential to understand AI “glitches” as expressive features of the image-object, rather than errors, proceeds via the aesthetics and affects of earlier art, such as the “painterly motion” shown in old master paintings by Peter Paul Rubens, or via the heritage of Surrealism. These affective constraints on sign formation reveal the central role of “glitches” in the distinction of creative and uncreative action.
{"title":"Computer creates a cat: sign formation, glitching, and the AImage","authors":"Michael Betancourt","doi":"10.1515/sem-2023-0108","DOIUrl":"https://doi.org/10.1515/sem-2023-0108","url":null,"abstract":"AI-generated images of “cats” offer novel opportunities to consider the semic role of expectations in sign formation where they act as a constraints on semiosis through the potential identification of the AImage as “correct,” or as a “glitch.” Because the identification of “errors” depends on a range of technical and cultural expertise, they offer valuable insights into the interpretive process. The automated generation of media by AI separates the artist’s decision-making process from image production, continuing a trajectory that began with the invention of photography in the nineteenth century that brings the sign formation process into consciousness by distinguishing “intentional” and “unintentional” encoding. The identification AI-produced images as-glitched provides a vehicle to consider how the sign formation process informs identifications of creative action as an intentional action: aesthetic appraisals are central to this process where cultural beliefs about creativity become ideological constraints on interpretation. The potential to understand AI “glitches” as expressive features of the image-object, rather than errors, proceeds via the aesthetics and affects of earlier art, such as the “painterly motion” shown in old master paintings by Peter Paul Rubens, or via the heritage of Surrealism. These affective constraints on sign formation reveal the central role of “glitches” in the distinction of creative and uncreative action.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"26 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141572826","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zhanar M. Konyratbayeva, Ordaly Konyratbayev, Bekzhan Abdualyuly, Raikhan A. Doszhan, Gulmira Mahmut
The article considers regional issues of the Kazakh transtoposystem. There are a number of problematic issues related to cross-border Kazakh toponymy. The article analyzes only one aspect – the status of binary names in the cross-border toposystem. The goal is to study how obvious the binary opposition is there, considering the etymology of toponyms based on semantic opposition. The toposystem of the Northern and Western regions bordering Russia was used as the empirical material for the study. According to the border administrative-regional division, a number of districts of such regions of the country as North Kazakhstan, Pavlodar, Kostanay, Western Kazakhstan, Aktobe, and Atyrau border with Russia. In the article, a series of binary names along the toponyms of this cross-border zone is formed. In particular, Úlken-Kіshі (Big-Small), Aq-Qara (Black-White), Qara-Sary (Black-Yellow), Jaqsy-Jaman (Good-Bad), Jyly-Sýyq (Warm-Cold), and Ashy-Tushy (Bitter-Fresh) are analyzed. The difference between toponymic binary names and lexical antonyms is considered. We discuss the fact that the contradiction in lexical antonyms is clearly expressed, but in binary opposition along toponyms, the contradiction may not be complete. It is reported that the contradiction of toponyms is recognized only in the toponymic context, and sometimes it is even possible to form a related pair, rather than a semantic contradiction.
{"title":"Ethnosemantic analysis of binary oppositions in toposystems","authors":"Zhanar M. Konyratbayeva, Ordaly Konyratbayev, Bekzhan Abdualyuly, Raikhan A. Doszhan, Gulmira Mahmut","doi":"10.1515/sem-2023-0054","DOIUrl":"https://doi.org/10.1515/sem-2023-0054","url":null,"abstract":"The article considers regional issues of the Kazakh transtoposystem. There are a number of problematic issues related to cross-border Kazakh toponymy. The article analyzes only one aspect – the status of binary names in the cross-border toposystem. The goal is to study how obvious the binary opposition is there, considering the etymology of toponyms based on semantic opposition. The toposystem of the Northern and Western regions bordering Russia was used as the empirical material for the study. According to the border administrative-regional division, a number of districts of such regions of the country as North Kazakhstan, Pavlodar, Kostanay, Western Kazakhstan, Aktobe, and Atyrau border with Russia. In the article, a series of binary names along the toponyms of this cross-border zone is formed. In particular, <jats:italic>Úlken-Kіshі</jats:italic> (Big-Small), <jats:italic>Aq-Qara</jats:italic> (Black-White), <jats:italic>Qara-Sary</jats:italic> (Black-Yellow), <jats:italic>Jaqsy-Jaman</jats:italic> (Good-Bad), <jats:italic>Jyly-Sýyq</jats:italic> (Warm-Cold), and <jats:italic>Ashy-Tushy</jats:italic> (Bitter-Fresh) are analyzed. The difference between toponymic binary names and lexical antonyms is considered. We discuss the fact that the contradiction in lexical antonyms is clearly expressed, but in binary opposition along toponyms, the contradiction may not be complete. It is reported that the contradiction of toponyms is recognized only in the toponymic context, and sometimes it is even possible to form a related pair, rather than a semantic contradiction.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"30 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140840141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study addresses the issue of how religious authority is negotiated and redefined in the age of digital media, focusing on the case of Raja Zia ul Haq, a Pakistani Muslim cleric. Utilizing Multimodal Critical Discourse Analysis, the study posits that Zia ul Haq’s strategic semiotic choices in attire and symbolism serve as calculated maneuvers to navigate complex dialogues of power, identity, and cultural capital. The findings reveal that his appropriation of biker club symbolism disrupts traditional paradigms of Islamic clerical authority in Pakistan. These choices resonate with a younger, digitally savvy audience and function as a form of religious rebranding. The study argues that Zia ul Haq’s semiotic choices challenge monolithic interpretations of Islamic authority, thereby opening new avenues for religious engagement and interpretation. The significance of this work lies in its transnational implications, offering a counter-narrative that challenges prevailing stereotypes about Islamic scholars and suggests new paradigms for understanding religious authority in a globalized world.
本研究以巴基斯坦穆斯林神职人员拉贾-齐亚-哈克（Raja Zia ul Haq）为例，探讨了在数字媒体时代如何协商和重新定义宗教权威的问题。利用多模态批评话语分析，本研究认为，齐亚-哈克在服饰和象征意义上的战略性符号选择是一种精心策划的手法，用以驾驭权力、身份和文化资本的复杂对话。研究结果表明，他对摩托车俱乐部象征意义的运用打破了巴基斯坦伊斯兰教教士权威的传统范式。这些选择引起了精通数字技术的年轻受众的共鸣，起到了宗教品牌重塑的作用。研究认为，齐亚-哈克的符号学选择挑战了对伊斯兰权威的单一解释，从而为宗教参与和解释开辟了新的途径。这部作品的意义在于其跨国影响，它提供了一种反叙述，挑战了对伊斯兰学者的普遍成见，并提出了在全球化世界中理解宗教权威的新范式。
{"title":"Motorcycles, minarets, and mullahs: a multimodal critical discourse analysis on Pakistan’s journey to rebrand Islam","authors":"Rauha Salam-Salmaoui, Shazrah Salam, Shajee Hassan","doi":"10.1515/sem-2023-0178","DOIUrl":"https://doi.org/10.1515/sem-2023-0178","url":null,"abstract":"This study addresses the issue of how religious authority is negotiated and redefined in the age of digital media, focusing on the case of Raja Zia ul Haq, a Pakistani Muslim cleric. Utilizing Multimodal Critical Discourse Analysis, the study posits that Zia ul Haq’s strategic semiotic choices in attire and symbolism serve as calculated maneuvers to navigate complex dialogues of power, identity, and cultural capital. The findings reveal that his appropriation of biker club symbolism disrupts traditional paradigms of Islamic clerical authority in Pakistan. These choices resonate with a younger, digitally savvy audience and function as a form of religious rebranding. The study argues that Zia ul Haq’s semiotic choices challenge monolithic interpretations of Islamic authority, thereby opening new avenues for religious engagement and interpretation. The significance of this work lies in its transnational implications, offering a counter-narrative that challenges prevailing stereotypes about Islamic scholars and suggests new paradigms for understanding religious authority in a globalized world.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"12 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140630791","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The need to study the concept of “politeness” from the point of view of its linguistic and cultural nature is caused by the desire to study the national identity of speech etiquette in different cultural spaces and conditions. The aim of the work was to form an idea about the specifics of the implementation and understanding of the concept of “politeness” in the Uzbek information field. In this study, the following methods were used: contextual, conceptual, communicative, linguocultural, analytical-synthetic, and comparative. This study is focused on the study of key lexical meanings (stylistically neutral and marked, basic and additional) that are within the functional-semantic field of the concept “politeness.” With the help of contextual study of different variants of the use of the lexeme, the meanings were distributed in the conceptual structure (core, near and far periphery). Also, the key etiquette formulas representing the originality and national-specific features of the Uzbek linguocultural tradition were considered. The importance of politeness in the information space of Uzbekistan is assessed, including with the help of both positive and negative associations, that is, from an axiological point of view. Speech etiquette and linguistic formulas were considered from the point of view of the influence of social, cultural, and political values of the Uzbek people. In the process of analyzing the lexical layer, the boundaries of the functional-semantic field of the concept “politeness” were determined: from the principles of communication and a set of rules of etiquette to the strategy of obtaining benefits from communication and insincere attitude. In the future, this work can be used for comparative analysis of the conceptual structure of politeness with models presented in other close and distant languages, comparison of speech etiquette and linguistic formulas in different national cultures.
{"title":"Linguistic and cultural analysis of the concept “politeness”","authors":"Almagul Mambetniyazova, Gulzira Babaeva, Raygul Dauletbayeva, Mnayim Paluanova, Gulkhan Abishova","doi":"10.1515/sem-2023-0141","DOIUrl":"https://doi.org/10.1515/sem-2023-0141","url":null,"abstract":"The need to study the concept of “politeness” from the point of view of its linguistic and cultural nature is caused by the desire to study the national identity of speech etiquette in different cultural spaces and conditions. The aim of the work was to form an idea about the specifics of the implementation and understanding of the concept of “politeness” in the Uzbek information field. In this study, the following methods were used: contextual, conceptual, communicative, linguocultural, analytical-synthetic, and comparative. This study is focused on the study of key lexical meanings (stylistically neutral and marked, basic and additional) that are within the functional-semantic field of the concept “politeness.” With the help of contextual study of different variants of the use of the lexeme, the meanings were distributed in the conceptual structure (core, near and far periphery). Also, the key etiquette formulas representing the originality and national-specific features of the Uzbek linguocultural tradition were considered. The importance of politeness in the information space of Uzbekistan is assessed, including with the help of both positive and negative associations, that is, from an axiological point of view. Speech etiquette and linguistic formulas were considered from the point of view of the influence of social, cultural, and political values of the Uzbek people. In the process of analyzing the lexical layer, the boundaries of the functional-semantic field of the concept “politeness” were determined: from the principles of communication and a set of rules of etiquette to the strategy of obtaining benefits from communication and insincere attitude. In the future, this work can be used for comparative analysis of the conceptual structure of politeness with models presented in other close and distant languages, comparison of speech etiquette and linguistic formulas in different national cultures.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"221 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140616517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Innes’s “control signals” provides a semiotic perspective for explaining how acts of social control send “signals” about the effectiveness of security mechanisms. A cross-cutting theme infers that “culture and situation matter” in the reception of signals. However, the control signals concept does not explicitly consider the influence that prior experiences may have on present interpretations. Drawing on qualitative research into how members of a residential community perceived control measures within their everyday environment for Glasgow’s 2014 Commonwealth Games, this article outlines the importance of the “pre-signalling” context in influencing how control signals are received. Goffman’s “frame analysis” is used as part of a semiotic framing approach to demonstrate that control signals are framed (or pre-signalled) by the history of relations between sender and receiver of the signal (for example, police and residents).
{"title":"Frames as pre-signal context: using a semiotic framing approach to explain how prior experiences shape present interpretations of control signals","authors":"Adam Aitken","doi":"10.1515/sem-2023-0025","DOIUrl":"https://doi.org/10.1515/sem-2023-0025","url":null,"abstract":"Innes’s “control signals” provides a semiotic perspective for explaining how acts of social control send “signals” about the effectiveness of security mechanisms. A cross-cutting theme infers that “culture and situation matter” in the reception of signals. However, the control signals concept does not explicitly consider the influence that prior experiences may have on present interpretations. Drawing on qualitative research into how members of a residential community perceived control measures within their everyday environment for Glasgow’s 2014 Commonwealth Games, this article outlines the importance of the “pre-signalling” context in influencing how control signals are received. Goffman’s “frame analysis” is used as part of a semiotic framing approach to demonstrate that control signals are framed (or pre-signalled) by the history of relations between sender and receiver of the signal (for example, police and residents).","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"50 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140583425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Social media (SM) influence young adults’ communication practices. Artificial Intelligence (AI) is increasingly used for making recommendations on SM. Yet, its effects on different generations of SM users are unknown. SM can use AI recommendations to sort texts and prioritize them, shaping users’ online and offline experiences. Current literature primarily addresses technological or human-user perspectives, overlooking cognitive perspectives. This research aims to propose methods for mapping users’ interactions with AI recommendations (AiRS) and analyzes how embodied interactions mediated by a digital agent can lead to changes in social and cultural practices. For this, this work proposes a comparative analysis of central practices evoked by AI recommendations-mediated communication on SM among users in Italy, Estonia, and the Netherlands in the age category 18–26 years old. The data used in the comparative analysis was collected via semi-structured interviews and elaborated based on cognitive psychology and semiotics. This research highlights the contextual significance of AI recommendations as a mediator in creating new communication practices. Findings confirm that young adults often choose practices that would enhance their digital representations according to AiRS’ dominant patterns and categories. AiRS impacts individual interpretations and practices and can further affect social and cultural levels.
社交媒体（SM）影响着年轻人的交流方式。人工智能（AI）越来越多地被用于在社交媒体上进行推荐。然而，人工智能对不同年代的社交媒体用户的影响尚不清楚。SM可以利用人工智能推荐对文本进行分类和优先排序，从而影响用户的在线和离线体验。目前的文献主要从技术或人类用户的角度进行研究，忽略了认知角度。本研究旨在提出绘制用户与人工智能推荐（AiRS）互动图的方法，并分析以数字代理为媒介的体现互动如何导致社会和文化实践的变化。为此，本研究对意大利、爱沙尼亚和荷兰 18-26 岁年龄段用户在 SM 上以人工智能推荐为媒介的交流所引发的核心实践进行了比较分析。比较分析中使用的数据是通过半结构式访谈收集的，并以认知心理学和符号学为基础进行了阐述。这项研究强调了人工智能建议作为创造新交流方式的中介所具有的背景意义。研究结果证实，年轻人通常会根据 AiRS 的主导模式和类别选择能增强其数字表征的做法。AiRS 会影响个人的解释和实践，并进一步影响社会和文化层面。
{"title":"AI recommendations’ impact on individual and social practices of Generation Z on social media: a comparative analysis between Estonia, Italy, and the Netherlands","authors":"Daria Arkhipova, Marijn Janssen","doi":"10.1515/sem-2023-0089","DOIUrl":"https://doi.org/10.1515/sem-2023-0089","url":null,"abstract":"Social media (SM) influence young adults’ communication practices. Artificial Intelligence (AI) is increasingly used for making recommendations on SM. Yet, its effects on different generations of SM users are unknown. SM can use AI recommendations to sort texts and prioritize them, shaping users’ online and offline experiences. Current literature primarily addresses technological or human-user perspectives, overlooking cognitive perspectives. This research aims to propose methods for mapping users’ interactions with AI recommendations (AiRS) and analyzes how embodied interactions mediated by a digital agent can lead to changes in social and cultural practices. For this, this work proposes a comparative analysis of central practices evoked by AI recommendations-mediated communication on SM among users in Italy, Estonia, and the Netherlands in the age category 18–26 years old. The data used in the comparative analysis was collected via semi-structured interviews and elaborated based on cognitive psychology and semiotics. This research highlights the contextual significance of AI recommendations as a mediator in creating new communication practices. Findings confirm that young adults often choose practices that would enhance their digital representations according to AiRS’ dominant patterns and categories. AiRS impacts individual interpretations and practices and can further affect social and cultural levels.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"303 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140199157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims at expanding theories of metaphorical reasoning to other tropes. Asking why figurative language tends to fall into a limited number of patterns, it first examines approaches that offer an answer – ranging from antique rhetoric theory, Hans Blumenberg, Harald Weinrich, Donald Davidson, and Roman Jakobson to George Lakoff and Mark Johnson. By then turning to Giambattista Vico, it puts forth the argument that a limited set of pre-structured ways of embodied reasoning is hard-wired in and enacted by different aspects of children’s ways of playing – and provides the foundation for structures of thinking in the adult life.
{"title":"Tropes and play: a new account on embodied figures of thought","authors":"Jan Söffner","doi":"10.1515/sem-2023-0042","DOIUrl":"https://doi.org/10.1515/sem-2023-0042","url":null,"abstract":"This paper aims at expanding theories of metaphorical reasoning to other tropes. Asking why figurative language tends to fall into a limited number of patterns, it first examines approaches that offer an answer – ranging from antique rhetoric theory, Hans Blumenberg, Harald Weinrich, Donald Davidson, and Roman Jakobson to George Lakoff and Mark Johnson. By then turning to Giambattista Vico, it puts forth the argument that a limited set of pre-structured ways of embodied reasoning is hard-wired in and enacted by different aspects of children’s ways of playing – and provides the foundation for structures of <jats:italic>thinking in</jats:italic> the adult life.","PeriodicalId":47288,"journal":{"name":"Semiotica","volume":"7 1","pages":""},"PeriodicalIF":0.8,"publicationDate":"2024-03-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140147541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：