Salaried Vs. Self-Employed: A Study On The Factors Influencing Investment Patterns

. The Individuals make investments to achieve their financial objectives. The availability of several traditional and new investment avenues in the current context provides a wide range of options at all risk levels. Traditionally it has been considered that the investment preferences, objectives and factors influencing investment vary between the salaried and the self-employed. This study was undertaken to understand if there are differences between the two categories of respondents. The study was conducted in Coimbatore District, India with 410 respondents. The study found that fixed deposits were the preferred investment option whereas high-risk avenues such as crypto and derivatives were the least preferred. The study also found that the two respondent groups differ significantly in their investments.