The Politicization of Selfie Journalism: An Empirical Study to Parliamentary Elections

While the phenomenon of selfie photographs in the media has been extensively analysed by academics, Selfie Journalism was recently introduced and constitutes one of the most notable phenomena within the digital media environment, raising a number of issues relating to notions of infotainment and impartial reporting, especially in ‘difficult’ sectors, such as politics. This paper identifies the specific characteristics of Selfie Journalism in political reporting. Based on both quantitative and qualitative research, the study analyses these characteristics in the period of parliamentary elections of 2016 in Cyprus. The aim of the study is dual: first, to examine the extensive use of Selfie Journalism by candidates themselves in political campaigning and, secondly, to examine the impact of this phenomenon upon the media and, in turn, media engagement in such political tactics. The greater scope of this study evolves around the argument that Selfie Journalism, as a new species of participatory journalism, has penetrated the media in an effort to attract larger audiences. KEywoRdS CYPRUS, Elections, Media, Politics, Selfie Journalism