"我们如何强迫消费者接受六次就诊?在医疗补助收费服务下,以人为本的护理所面临的窘境和策略。

IF 5.3 Q2 BUSINESS Journal of Marketing Theory and Practice Pub Date : 2018-02-01 DOI:10.7282/t3-abqz-4q92
Emmy Tiderington, Victoria Stanhope, Deborah Padgett
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引用次数: 0

摘要

本定性研究探讨了在医疗补助计划资助的支持性住房中为患有严重精神疾病的成年人提供以人为本的医疗服务的情况。虽然在医疗保健领域已经做了很多工作来推广以人为本的方法,但对于这种方法如何在无家可归者服务和支持性住房中发挥作用却知之甚少。我们从 35 位一线医疗服务提供者中收集了 84 个半结构化访谈样本。访谈记录采用博伊塔齐斯主题分析法进行归纳分析。在这些计划中,街道工作人员所经历的两难困境主要有三个主题:(1)"消费者至上 "与实现最大化计费;(2)做 "真正的工作 "与文书工作;(3)临床监督与行政监督之间的权衡。为了满足医疗补助(Medicaid)的要求,以及提供以人为本的护理服务的期望,医疗服务提供者在街道一级采取了几种自由裁量的策略:(1)加班和把工作带回家;(2)增加数字;(3)为服务对象提供小的选择;(4)重新引导小的谈话,以实现计费目标谈话;以及(5)把消费者留在家里。研究结果凸显了以问责为重点的收费服务模式与以人为本的护理服务中优先考虑消费者选择和个性化服务之间的矛盾。
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"How do we force six visits on a consumer?": Street-level dilemmas and strategies for person-centered care under Medicaid fee-for-service.

This qualitative study examines the delivery of person-centered care in Medicaid-funded supportive housing for adults with serious mental illness. While much work has been done to promote the uptake of a person-centered approach in healthcare, less is known about how this approach functions in homeless services and supportive housing where many individuals with mental health issues receive rehabilitative services. A total of 84 semi-structured interviews were collected from a purposeful sample of 35 frontline providers. Transcripts were analyzed inductively using Boytazis' thematic analysis. Three principle themes characterize the dilemmas experienced by street-level workers in these programs: (1) Putting the "consumer first" vs. achieving maximum billing; (2) Doing the "real work" vs. paperwork; and (3) Juggling clinical supervision vs. administrative oversight. In order to meet the demands of Medicaid, as well as the expectation for person-centered care delivery, providers enacted several discretionary strategies at the street-level: (1) Staying late and taking work home; (2) Padding the numbers; (3) Offering service recipients small choices; (4) Redirecting small talk to get to billable goal talk; and (5) Keeping consumers home. Findings highlight tensions between the accountability-focused fee-for-service model and the prioritization of consumer choice and individualization of services in person-centered care delivery.

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来源期刊
CiteScore
6.80
自引率
6.70%
发文量
37
期刊介绍: The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.
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