在全球组织中管理多重和相互冲突的声誉

AIB insights Pub Date : 2021-07-27 DOI:10.46697/001c.24454
William S. Harvey
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引用次数: 3

摘要

领导者需要考虑如何在全球性组织中管理多重且相互冲突的声誉。有三组相互关联的输入需要考虑。首先,关系因素,如组织过去的活动和更广泛的威胁。其次,利益相关者经验、组织行动和第三方报告等先行因素。三是大众、大众、社交媒体等中介。全球性组织的领导者可以通过几种方式管理多重和相互冲突的声誉。首先,通过解决利益相关者认为突出的问题以及组织认为突出的问题。第二,平衡妥协与不妥协,与利益相关者建立信任。第三,以总部为网络枢纽,管理品牌、传播和公关活动。第四,将其过去和现在的活动以及计划中的未来全球活动联系起来。
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Managing Multiple and Conflicting Reputations in Global Organizations
Leaders need to consider how to manage multiple and conflicting reputations in global organizations. There are three interrelated sets of inputs to consider. First, relational factors such as an organization’s past activities and wider threats. Second, antecedents such as stakeholder experiences, organizational actions and third-party reporting. Third, intermediaries such as popular, mass and social media. Leaders of global organizations can manage multiple and conflicting reputations in several ways. First, by addressing what is salient for stakeholders alongside what organizations consider as salient. Second, balancing compromise with intransigence to build trust with stakeholders. Third, managing brand, communication and public relations activity from headquarters as a networked hub. Fourth, connecting activities between its past and present as well as with its planned future global activities.
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