Investigating the Effect of Intangible Factors (Human, Communication, Organizational, Information) on Brand Equity Case Study: Hotels in Isfahan

Department of Environmental Health Sciences, Faculty of Communication, Arts and Sciences, Canadian University Dubai, Dubai, P. O. Box 117781, United Arab Emirates and Department of Civil Engineering, School of Engineering, American University in Dubai, Dubai, P. O. Box 28282 United Arab Emirates and Department of Irrigation, College of Agriculture, Isfahan University of Technology, Isfahan, 8415683111, Iran Department of Architecture and Art, University of Kashan, Kashan, Iran Department of Architecture and Urban Planning, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran Department of Civil Engineering, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran Department of Architectural Engineering, Shahinshahr Branch, Islamic Azad University, Shahinshahr, Iran Department of Civil Engineering, Aghigh University, Shahinshahr, Isfahan, Iran Department of Geography, Najafabad Branch, Islamic Azad University, Najafabad, Iran