Mature MNE Subsidiaries in Emerging Markets: An Old Phenomenon with a New Research Agenda

Subsidiaries that were established in emerging markets many decades ago require different management practices than new market entrants and indigenous firms. The international business (IB) literature lacks both theories that predict the behaviors of mature subsidiaries in host countries as well as a solid empirical base to sufficiently comprehend this distinct category of firms. We explain the phenomenon, its distinct character, and underscore missed opportunities for research on mature subsidiaries in the IB field, with the ultimate goal of promoting research that can better advise managers of these multinational enterprises (MNEs).