产品完整性、服务和门店位置对消费者购买兴趣的影响(以Bukupena Kartasura店为例)

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2023-08-30 DOI:10.55927/ijabm.v2i4.5447

Widia Priatna, Agus Suyatno, Indra Hastuti

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引用次数: 0

摘要

本研究旨在探讨Bukupena Kartasura的产品完整性对消费者购买兴趣的影响、服务对消费者购买兴趣的影响以及商店位置对消费者购买兴趣的影响。使用的方法是在SPSS 26版软件应用中使用李克特量表进行简单线性回归分析的定量研究方法。研究结果表明，产品完整性变量同时影响消费者购买兴趣，服务变量对消费者购买兴趣和商店位置有正向影响。对消费者在Bukupena Kartasura商店的购买兴趣有正向影响，所以这三个变量对消费者在Bukupena Kartasura商店销售的产品的再购买意愿影响最大

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The Effect of Product Completeness, Service and Store Location on Consumer Purchase Interest (Case Study at Bukupena Kartasura Store)

The purpose of this study was to find the effect of product completeness on consumer buying interest, the effect of service on consumer buying interest and the effect of store location on consumer buying interest at Bukupena Kartasura. The method used is a quantitative research method with simple linear regression analysis using a Likert scale in the SPSS version 26 software application. The results of the study conclude that the product completeness variable simultaneously influences consumer buying interest, service variables have a positive effect on consumer buying interest and store location. has a positive effect on consumer buying interest at Bukupena Kartasura Store so that these three variables most influence consumer repurchase intention for products sold at Bukupena Kartasura Store

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.