Ying Kai Liao, Wann-Yih Wu, Saranya Gajendran, Yuan Tsung Kuo
The purpose of this study is to explore the necessity of creating retention strategies, emphasize the significance of customer retention, and propose a customer value/retention model. The main objective is to combine three mediators - customer satisfaction (CS), customer loyalty (CL), and word of mouth (WOM) - and evaluate their effect on customer retention using YL Company, a Taiwanese chemical manufacturing company, as a case study. The proposed model's goodness-of-fit was assessed using confirmatory factor analysis (CFA) and SEM-AMOS. Hierarchical regression and the PROCESS macro were employed to examine mediation and moderation effects. The outcomes indicate that product quality, service quality, and price attribution act as marketing stimuli factors that significantly influence the three mediators. Relationship proneness serves as a negative moderator that impedes customer WOM and loyalty's influence on customer retention.
本研究的目的是探讨制定客户保留战略的必要性，强调客户保留的重要性，并提出一个客户价值/客户保留模型。主要目的是结合三个中介因素--顾客满意度（CS）、顾客忠诚度（CL）和口碑（WOM）--并以台湾一家化学制造公司 YL 公司为例，评估它们对顾客保留的影响。我们使用确证因子分析（CFA）和 SEM-AMOS 评估了所提出模型的拟合优度。采用层次回归和 PROCESS 宏检验中介效应和调节效应。结果表明，产品质量、服务质量和价格归因作为营销刺激因素，对三个中介因素有显著影响。关系倾向是一个负调节因子，阻碍了客户 WOM 和忠诚度对客户保留的影响。
{"title":"The Influential Roles of Marketing Stimuli on Customer Retention","authors":"Ying Kai Liao, Wann-Yih Wu, Saranya Gajendran, Yuan Tsung Kuo","doi":"10.4018/ijabim.343050","DOIUrl":"https://doi.org/10.4018/ijabim.343050","url":null,"abstract":"The purpose of this study is to explore the necessity of creating retention strategies, emphasize the significance of customer retention, and propose a customer value/retention model. The main objective is to combine three mediators - customer satisfaction (CS), customer loyalty (CL), and word of mouth (WOM) - and evaluate their effect on customer retention using YL Company, a Taiwanese chemical manufacturing company, as a case study. The proposed model's goodness-of-fit was assessed using confirmatory factor analysis (CFA) and SEM-AMOS. Hierarchical regression and the PROCESS macro were employed to examine mediation and moderation effects. The outcomes indicate that product quality, service quality, and price attribution act as marketing stimuli factors that significantly influence the three mediators. Relationship proneness serves as a negative moderator that impedes customer WOM and loyalty's influence on customer retention.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140693705","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study emphasizes the growing significance of electronic word-of-mouth (EWOM) in marketing, especially in service industries like tourism. Employing a research model combining the information adoption model (IAM) and the theory of reasoned action (TRA), the study investigates factors influencing EWOM adoption on online travel agency (OTA) platforms using data from 286 Ho Chi Minh City tourists. Analyzing the data through exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM), the results highlight positive relationships between information quantity and product ranking with EWOM adoption. However, information credibility, quality, and reviewer expertise do not directly impact adoption. EWOM adoption directly influences purchasing intention and indirectly affects it through attitude and subjective norm. The findings offer insights for managers to develop effective strategies and enhance competitiveness in the hospitality industry.
{"title":"The Impact of Electronic Word-of-Mouth on the Purchase Intention of Tourists on Online Hotel Booking Applications","authors":"Dao Thi Bich Nguyen, Van Thi Khanh Nguyen","doi":"10.4018/ijabim.342086","DOIUrl":"https://doi.org/10.4018/ijabim.342086","url":null,"abstract":"The study emphasizes the growing significance of electronic word-of-mouth (EWOM) in marketing, especially in service industries like tourism. Employing a research model combining the information adoption model (IAM) and the theory of reasoned action (TRA), the study investigates factors influencing EWOM adoption on online travel agency (OTA) platforms using data from 286 Ho Chi Minh City tourists. Analyzing the data through exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM), the results highlight positive relationships between information quantity and product ranking with EWOM adoption. However, information credibility, quality, and reviewer expertise do not directly impact adoption. EWOM adoption directly influences purchasing intention and indirectly affects it through attitude and subjective norm. The findings offer insights for managers to develop effective strategies and enhance competitiveness in the hospitality industry.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140721496","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this article, the authors investigate the relationship between profitability and receivables management of DSE listed non-financial firms in Bangladesh for the years 2000-2017. A cointegration model is used to examine the relationship between average collection period (ACP), return on assets (ROA), firm size, and debt ratio of firms. Impulse response analysis indicates that while the other variables quickly return to equilibrium, a shock to ACP or profitability seems to have a significant and durable impact on the relationship. A GMM model has also been used to estimate a regression that shows the impact of increasing ACP on profitability. The results strongly point to a cointegrating relationship and the critical role of receivables management on profitability. The article contributes to the existing literature by providing strong evidence that the average collection period is the most critical variable in addressing control of working capital management. However, this variable is the most difficult variable to manage, especially after there is an indication that it is worsening.
{"title":"Profitability and Expanding Collection Period in Bangladesh","authors":"S. N. Ahkam, Khairul Alom","doi":"10.4018/ijabim.342479","DOIUrl":"https://doi.org/10.4018/ijabim.342479","url":null,"abstract":"In this article, the authors investigate the relationship between profitability and receivables management of DSE listed non-financial firms in Bangladesh for the years 2000-2017. A cointegration model is used to examine the relationship between average collection period (ACP), return on assets (ROA), firm size, and debt ratio of firms. Impulse response analysis indicates that while the other variables quickly return to equilibrium, a shock to ACP or profitability seems to have a significant and durable impact on the relationship. A GMM model has also been used to estimate a regression that shows the impact of increasing ACP on profitability. The results strongly point to a cointegrating relationship and the critical role of receivables management on profitability. The article contributes to the existing literature by providing strong evidence that the average collection period is the most critical variable in addressing control of working capital management. However, this variable is the most difficult variable to manage, especially after there is an indication that it is worsening.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140723769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
As a measure to improve the operational efficiency of the Korean supercomputer joint utilization resources, an efficiency analysis using DEA was conducted to derive the improvement level of the input and output factors of the operation plans of seven specialized centers. The factors that constitute the objective function of efficiency were identified through the operation plans submitted by the specialized centers, and DEA analyzed the improvement factors and levels of inefficient specialized centers through the CCR and BCC models, and then conducted an additional super-efficiency analysis to compare the relative efficiency levels among the efficiency groups. As a result of the analysis, the inefficiency of specialized centers in the meteorological/climate/environmental fields was identified from the reference group, and the need for improvement and the level of improvement of input and output variables were identified. In addition, the authors suggested ways to improve the establishment of resources and operational targets, such as a joint utilization ratio to secure financial efficiency at the government level in establishing a joint utilization resource.
作为提高韩国超级计算机联合利用资源运行效率的一项措施，利用 DEA 进行了效率分析，得出了七个专业中心运行计划的输入和输出因素的改进水平。通过各专业中心提交的运营计划确定了构成效率目标函数的因素，DEA 通过 CCR 和 BCC 模型分析了低效率专业中心的改进因素和水平，然后又进行了超效率分析，比较了各效率组之间的相对效率水平。分析结果显示，气象/气候/环境领域专业中心的低效率是从参照组中识别出来的，并确定了投入和产出变量的改进需求和改进水平。此外，作者还提出了改进建立资源和业务目标的方法，如联合利用率，以确保政府层面在建立联合利用资源方面的财政效率。
{"title":"A Study on the Operational Efficiency of National Supercomputer Resources Based on DEA Model","authors":"Hyung-Sup Shim, Jaegyoon Hahm","doi":"10.4018/ijabim.336561","DOIUrl":"https://doi.org/10.4018/ijabim.336561","url":null,"abstract":"As a measure to improve the operational efficiency of the Korean supercomputer joint utilization resources, an efficiency analysis using DEA was conducted to derive the improvement level of the input and output factors of the operation plans of seven specialized centers. The factors that constitute the objective function of efficiency were identified through the operation plans submitted by the specialized centers, and DEA analyzed the improvement factors and levels of inefficient specialized centers through the CCR and BCC models, and then conducted an additional super-efficiency analysis to compare the relative efficiency levels among the efficiency groups. As a result of the analysis, the inefficiency of specialized centers in the meteorological/climate/environmental fields was identified from the reference group, and the need for improvement and the level of improvement of input and output variables were identified. In addition, the authors suggested ways to improve the establishment of resources and operational targets, such as a joint utilization ratio to secure financial efficiency at the government level in establishing a joint utilization resource.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139604743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ha Thi Thu Nguyen, Hung Nguyen Manh, Thoa Bui Thi Kim
The development of online booking systems has created information platforms for sharing customers when choosing a destination. Mining this information helps to understand the customer's experience and measure customer satisfaction with hotel services. Recent studies used this approach with machine learning or language models to mine the data generated by customers on the internet. However, this approach still has some limits when wanting to understand more customer insight. This article uses linguistics rules to measure customer satisfaction by combining aspects and polarity words. In the first step, the dataset with 21,196 reviews on seven main cities in Vietnam was collected from TripAdvisor. Next, the study developed a series of formulas to measure customer satisfaction with Vietnamese hotel service aspects based on inferential statistics and linguistic rules. Python's VADER library was used to measure overall customer satisfaction for Vietnamese hotels. In the final step, by language analysis, the authors calculate and grade the satisfaction score with hotel aspects from 1 to 5. Moreover, the study discovered the negative aspects of positive reviews, while previous studies were rarely mentioned.
{"title":"Classifying Different Levels of Customer Satisfaction With Vietnamese Hotel Services by Analyzing Customer Feedback","authors":"Ha Thi Thu Nguyen, Hung Nguyen Manh, Thoa Bui Thi Kim","doi":"10.4018/ijabim.335855","DOIUrl":"https://doi.org/10.4018/ijabim.335855","url":null,"abstract":"The development of online booking systems has created information platforms for sharing customers when choosing a destination. Mining this information helps to understand the customer's experience and measure customer satisfaction with hotel services. Recent studies used this approach with machine learning or language models to mine the data generated by customers on the internet. However, this approach still has some limits when wanting to understand more customer insight. This article uses linguistics rules to measure customer satisfaction by combining aspects and polarity words. In the first step, the dataset with 21,196 reviews on seven main cities in Vietnam was collected from TripAdvisor. Next, the study developed a series of formulas to measure customer satisfaction with Vietnamese hotel service aspects based on inferential statistics and linguistic rules. Python's VADER library was used to measure overall customer satisfaction for Vietnamese hotels. In the final step, by language analysis, the authors calculate and grade the satisfaction score with hotel aspects from 1 to 5. Moreover, the study discovered the negative aspects of positive reviews, while previous studies were rarely mentioned.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139441035","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Business opportunities are expanding on e-commerce platforms such as Lazada, Shopee, and e-Bay. However, the Shopee app has the highest user statistics in Malaysia, making it the most suitable platform for small traders like B40 (bottom 40% income) women in Malaysia. Many B40 women experience problems identifying suitable products for sale, as well as improving their product quality. A study of customer reviews to identify the most important attributes of online food products was conducted. A Shopee scraper tool was built to acquire a home-business product dataset. Fourteen attributes were analyzed, and the top five most influential attributes were identified for both positive and negative reviews. The results show that the attributes that have the highest overall impact on online home-business food sales are taste, price, appearance, and texture as well as package condition, delivery service, and free gifts. It is noted that daily snacks and side dishes to go with main meals are suitable for year-round sales, while seasonal cookies are usually in demand only during festive seasons.
{"title":"Important Aspects of Food Home-Business Sales Based on Customer Review in Shopee","authors":"Siti Malihah Mohd Yusof, Z. Othman, Sabrina Tiun","doi":"10.4018/ijabim.335854","DOIUrl":"https://doi.org/10.4018/ijabim.335854","url":null,"abstract":"Business opportunities are expanding on e-commerce platforms such as Lazada, Shopee, and e-Bay. However, the Shopee app has the highest user statistics in Malaysia, making it the most suitable platform for small traders like B40 (bottom 40% income) women in Malaysia. Many B40 women experience problems identifying suitable products for sale, as well as improving their product quality. A study of customer reviews to identify the most important attributes of online food products was conducted. A Shopee scraper tool was built to acquire a home-business product dataset. Fourteen attributes were analyzed, and the top five most influential attributes were identified for both positive and negative reviews. The results show that the attributes that have the highest overall impact on online home-business food sales are taste, price, appearance, and texture as well as package condition, delivery service, and free gifts. It is noted that daily snacks and side dishes to go with main meals are suitable for year-round sales, while seasonal cookies are usually in demand only during festive seasons.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139439643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Corporate sustainability (CS) has drawn the attention of academics and practitioners as a way to achieve profitable businesses without negatively impacting society. However, financial business organizations have not adequately realized the importance of CS in meeting sustainable development goals (SDGs). Thus, it is unclear how the financial sector will achieve the SDGs using CS. All 17 goals are essential, but achieving them depends on which CS issues the organization prioritizes. This study uses a qualitative case study to investigate the use of CS to achieve SDGs at financial corporations. Interviews were conducted with five respondents from City Alo, an SME banking segment of City Bank in Bangladesh, and 15 women entrepreneurs engaging with this organization to receive entrepreneurship education through a bank–university collaboration. The results show that the private banking organization achieved seven SDGs by prioritizing appropriate CS issues.
企业可持续发展（CS）作为一种在不对社会产生负面影响的情况下实现企业盈利的方法，已经引起了学术界和从业人员的关注。然而，金融企业组织尚未充分认识到企业可持续发展（CS）在实现可持续发展目标（SDGs）方面的重要性。因此，目前还不清楚金融行业将如何利用企业社会责任实现可持续发展目标。所有 17 个目标都至关重要，但实现这些目标取决于组织优先考虑哪些企业社会责任问题。本研究采用定性案例研究的方法，调查金融企业利用企业社会责任实现可持续发展目标的情况。研究人员采访了来自孟加拉城市银行中小型企业银行部门 City Alo 的五名受访者，以及通过银行与大学合作，参与该组织创业教育的 15 名女企业家。结果显示，该私人银行组织通过优先考虑适当的企业社会责任问题，实现了七项可持续发展目标。
{"title":"Achieving the Sustainable Development Goals Through Corporate Sustainability in a Private Banking Organization","authors":"Sharmin Taskin, A. Javed, Y. Kohda","doi":"10.4018/ijabim.335096","DOIUrl":"https://doi.org/10.4018/ijabim.335096","url":null,"abstract":"Corporate sustainability (CS) has drawn the attention of academics and practitioners as a way to achieve profitable businesses without negatively impacting society. However, financial business organizations have not adequately realized the importance of CS in meeting sustainable development goals (SDGs). Thus, it is unclear how the financial sector will achieve the SDGs using CS. All 17 goals are essential, but achieving them depends on which CS issues the organization prioritizes. This study uses a qualitative case study to investigate the use of CS to achieve SDGs at financial corporations. Interviews were conducted with five respondents from City Alo, an SME banking segment of City Bank in Bangladesh, and 15 women entrepreneurs engaging with this organization to receive entrepreneurship education through a bank–university collaboration. The results show that the private banking organization achieved seven SDGs by prioritizing appropriate CS issues.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138994660","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya
This empirical study aims to examine what drives consumers' behavioral intention to adopt digital wallet by integrating task technology fit theory into UTAUT model. For this purpose, 700 samples were approached through emails, out of which 479 valid responses were solicited. To test and validate the proposed research model, CFA and SEM were performed using AMOS 20. The results of this study highlighted that task technology fit emerged as one of the significant factors among all factors included in the model with direct and indirect effect on behavioral intention. More interestingly, effort expectancy, hedonic motivation, and cost are found to be other significant predictors of consumers' digital wallet adoption. The outcomes of this study provide valuable insights for digital wallet service providers, system developers, and governments for their strategic decision to enhance the adoption of digital wallet in the upcoming digital era. This study contributes specifically in the area of digital wallet adoption and information system acceptance in general.
本实证研究旨在通过将任务技术契合理论整合到UTAUT模型中，研究是什么驱动了消费者采用数字钱包的行为意向。为此，研究人员通过电子邮件联系了 700 个样本，并在其中征集到 479 份有效回复。为了测试和验证所提出的研究模型，研究人员使用 AMOS 20 进行了 CFA 和 SEM 分析。研究结果表明，任务技术契合度是模型中所有因素中的重要因素之一，对行为意向有直接和间接的影响。更有趣的是，努力预期、享乐动机和成本被认为是消费者采用数字钱包的其他重要预测因素。这项研究的结果为数字钱包服务提供商、系统开发商和政府提供了宝贵的见解，有助于他们在即将到来的数字时代做出战略决策，提高数字钱包的采用率。本研究对数字钱包的采用和信息系统的总体接受度领域做出了具体贡献。
{"title":"Consumers' Digital Wallet Adoption","authors":"Chinmay O. Baxi, Kiran J. Patel, Kundan M. Patel, Vipul B. Patel, Vishal A. Acharya","doi":"10.4018/ijabim.334016","DOIUrl":"https://doi.org/10.4018/ijabim.334016","url":null,"abstract":"This empirical study aims to examine what drives consumers' behavioral intention to adopt digital wallet by integrating task technology fit theory into UTAUT model. For this purpose, 700 samples were approached through emails, out of which 479 valid responses were solicited. To test and validate the proposed research model, CFA and SEM were performed using AMOS 20. The results of this study highlighted that task technology fit emerged as one of the significant factors among all factors included in the model with direct and indirect effect on behavioral intention. More interestingly, effort expectancy, hedonic motivation, and cost are found to be other significant predictors of consumers' digital wallet adoption. The outcomes of this study provide valuable insights for digital wallet service providers, system developers, and governments for their strategic decision to enhance the adoption of digital wallet in the upcoming digital era. This study contributes specifically in the area of digital wallet adoption and information system acceptance in general.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139225995","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Taiwan's retailing industry faces fierce competition, and there are practical gaps regarding price promotion and repurchase intention. Therefore, the purpose of this study is to examine the impact of department stores' price promotion strategies on consumers' repurchase intentions and what the moderation effect of perceived risks has on the relationship between price promotion and repurchase intention. The results show (1) the consistency, presentation, and information content of price promotion on the repurchase intentions have a positive and significant impact, and (2) the perceived risks would weaken the relationship of the price promotion and repurchase intention. Therefore, this study proposes related suggestions of business management strategy regarding the establishment of price consistency that customers can trust in when shopping at domestic department stores; to use different price promotion presentation methods to lock in the repurchase behavior of different customer groups; to fade the information contents of price promotions for price-oriented services; and to reduce customers' perceived risk.
{"title":"The Influence of Department Stores' Price Promotion Strategy Toward Consumers' Repurchase Intentions","authors":"Hong Lei, Chiwei Chen, Yunfen Lu, Lu-Sheng Pao","doi":"10.4018/ijabim.334017","DOIUrl":"https://doi.org/10.4018/ijabim.334017","url":null,"abstract":"Taiwan's retailing industry faces fierce competition, and there are practical gaps regarding price promotion and repurchase intention. Therefore, the purpose of this study is to examine the impact of department stores' price promotion strategies on consumers' repurchase intentions and what the moderation effect of perceived risks has on the relationship between price promotion and repurchase intention. The results show (1) the consistency, presentation, and information content of price promotion on the repurchase intentions have a positive and significant impact, and (2) the perceived risks would weaken the relationship of the price promotion and repurchase intention. Therefore, this study proposes related suggestions of business management strategy regarding the establishment of price consistency that customers can trust in when shopping at domestic department stores; to use different price promotion presentation methods to lock in the repurchase behavior of different customer groups; to fade the information contents of price promotions for price-oriented services; and to reduce customers' perceived risk.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139252093","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Organizational digital transformation comprises a number of significant factors for measuring success, each of which involves different evaluating criteria. This research was aimed at developing indicators and criteria behind Thai universities' organizational digital transformation by the use of the quantitative research method and a questionnaire for data collection. The informants included administrators of six Thai universities: 303 high-level administrators, 174 middle-level administrators, and 18 low-level administrators. From the total of 495 administrators, 262 completed and returned the questionnaire. Analyses were then performed based on the statistics showing frequencies and percentages. The findings showed nine key indicators, nine sub-indicators, and 10 evaluating criteria that are appropriate for evaluating the work outcomes in the dimension of digital transformation. The most appropriate indicators were the digital strategies and personnel. The results would benefit administrators, academics, researchers, and the officers involved in deploying the work of organizational digital transformation under the educational context. The benefits would be in planning and developing the policy in digital transformation of Thai universities that is in the right direction and more clarified. Other institutions would also be able to effectively and successfully apply the indicators in their digital transformation process.
{"title":"Indicators for Organizational Digital Transformation in the Thai University Context","authors":"Chanchira Laorach, Kulthida Tuamsuk","doi":"10.4018/ijabim.333895","DOIUrl":"https://doi.org/10.4018/ijabim.333895","url":null,"abstract":"Organizational digital transformation comprises a number of significant factors for measuring success, each of which involves different evaluating criteria. This research was aimed at developing indicators and criteria behind Thai universities' organizational digital transformation by the use of the quantitative research method and a questionnaire for data collection. The informants included administrators of six Thai universities: 303 high-level administrators, 174 middle-level administrators, and 18 low-level administrators. From the total of 495 administrators, 262 completed and returned the questionnaire. Analyses were then performed based on the statistics showing frequencies and percentages. The findings showed nine key indicators, nine sub-indicators, and 10 evaluating criteria that are appropriate for evaluating the work outcomes in the dimension of digital transformation. The most appropriate indicators were the digital strategies and personnel. The results would benefit administrators, academics, researchers, and the officers involved in deploying the work of organizational digital transformation under the educational context. The benefits would be in planning and developing the policy in digital transformation of Thai universities that is in the right direction and more clarified. Other institutions would also be able to effectively and successfully apply the indicators in their digital transformation process.","PeriodicalId":42947,"journal":{"name":"International Journal of Asian Business and Information Management","volume":null,"pages":null},"PeriodicalIF":1.4,"publicationDate":"2023-11-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139253096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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