影响消费者跨境互联网药房购物行为

D. Wong-Rieger
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引用次数: 2

摘要

摘要本文借鉴了已发表的文献、焦点小组、研讨会和个别患者的观点,以确定互联网对健康信息的一般使用,特别是使用跨境互联网药房网站来定位和购买处方药。本文运用风险感知理论和社会认知理论的理论框架,试图解释为什么美国患者继续通过跨境互联网药店(CBIP)购买处方药,尽管其法律地位存在问题,并可能造成严重危害。
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Influencing Consumer Cross-Border Internet Pharmacy Shopping Behavior
ABSTRACTThis paper draws upon published literature, focus groups, workshops, and individual patient views to identify general use of Internet for health information and, specifically, use of cross-border Internet pharmacy Web sites to locate and purchase prescription drugs. The paper applies the theoretical frameworks of risk perception theory and social cognition theory to attempt to explain why American patients continue to shop for prescription medications through cross-border Internet pharmacies (CBIP) despite its questionable legal status and potential for serious harm.
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