技术接受动态和电子支付系统的采用:来自约旦的经验证据

A. Al-Dmour, H. Al-dmour, Rawan Brghuthi, R. Al-Dmour
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引用次数: 3

摘要

本研究旨在确定与约旦消费者采用电子支付系统(EPS)意图相关的主要因素。为了实现这一目标,本文在技术接受模型(TAM)的基础上,结合前人研究的内容分析,构建了一个完整的概念框架。定量方法采用了487约旦银行客户的便利样本,并通过调查问卷获得了所需的数据。研究结果表明,所有提出的因素(感知有用性、易用性、安全性、自我效能和信任)与电子支付采用意愿有统计学显著的正相关关系,所有被检验因素的解释力达到49% (R平方=0.49)。人们认为有用性和易用性是采用电子支付的最重要因素。然而,教育水平是唯一与收养意愿有显著关系的个体人口统计学变量;年龄和性别之间的关系并不显著。
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Technology Acceptance Dynamics and Adoption of E-Payment Systems: Empirical Evidence From Jordan
This study aimed to identify the main factors associated with consumers' intentions to adopt electronic payment systems (EPS) in Jordan. To achieve this objective, an integrated conceptual framework based on the technology acceptance model (TAM) and content analysis of the previous studies was developed. A quantitative approach using a convenience sample of 487 Jordanian banking customers was employed with the required data obtained via a survey questionnaire. The study findings indicated that all proposed factors (perceived usefulness, ease of use, security, self-efficacy, and trust) have statistically significant positive relationships with electronic payment adoption intention, with the explanation power of all examined factors reaching 49% (R Square=0.49). Perceived usefulness and ease of use were found to be the most important factors associated with the adoption of e-payment. However, education level was the only individual demographic variable with a significant relationship with adoption intention; age and gender were found to have only insignificant relationships.
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