Corporate Social Responsibility Influence On Organizational Performance: Moderating Effect Of Corporate Reputation Performance: Moderating Effect Of Corporate Reputation

Background: This study emphasises the role of CSR in strengthening corporate reputation of an organization. CSR has been examined as predictor to corporate reputation, but the underlying mechanism has rarely been investigated. The relationship between corporate social responsibility and organisational performance is investigated empirically in this study. Based on a comprehensive literature study, the conceptual framework predicted role of corporate reputation as a moderator on CSR-organizational performance linkages, may lead to the organization's corporate reputation being built. Objectives: To explore the link between corporate social responsibility and organizational performance from the perspective of employees working in FMCG companies and also association with corporate reputation as a moderator on