Research of Opportunities for the Prospective Development of the Crimean Tourist Destination

In 2019 6.6 million people rested in the Crimea. Most of them – 45,2%, rested on the southern coast of the Crimea; 26,8% on the West Coast and 16,3% on the East. However, this figure is 3% less than the tourist flow in 2018, and is still quite far from the peak of popularity of the Crimea in 1988, when 8,3 million people arrived in the region for vacation. The current trend cannot be considered effective enough for the Crimean economy, where tourism is considered one of the priorities.in addition, as the study shows, only 12,4% of the local budget was replenished through taxes on tourism activities. This suggests that a significant part of the tourism industry works in the shadows. In this regard, it is necessary to analyze the current state of the tourism industry in the Crimea and consider the possibilities of the existing tourist potential for the further effective development of the industry. The article reflects the results of the author’s empirical research, reflecting the factors limiting the implementation of innovative projects strategically significant for the tourism industry of the Republic of the Crimea.