影响印尼消费者购买二手智能手机的因素

D. P. Sari, N. Masruroh, A. M. Asih
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引用次数: 0

摘要

监管在处理电子废物方面发挥着重要作用。印度尼西亚的电子废物管理系统仍然处于最低水平,因为它仍然局限于非正式的倡议。在制定规章制度时,要兼顾非正式渠道,与正式渠道相互配合。非正式渠道为二手产品销售和维修提供空间,而正式渠道则侧重于废物收集和回收。二手产品仍有潜在的市场。本研究旨在分析人口统计变量与二手智能手机购买决策的关系,以及影响二手智能手机购买决策的因素。该调查对印尼328名智能手机用户进行了调查,其中143人是二手智能手机产品的消费者。数据处理采用卡方检验和多元回归分析,采用SPSS 22版软件。数据处理表明,二手智能手机的购买决策与人口统计变量、性别、受教育程度有关,并受到产品价格、收入和产品质量的显著影响。产品多样性因素对购买决策的影响不显著。
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Factors Affecting Consumer Acquisition of Secondhand Smartphone in Indonesia
Regulation plays an essential role in handling electronic waste. Indonesia's electronic waste management system is still at the lowest level because it is still limited to informal initiatives. When making regulations, we should consider informal channels by collaborating with formal channels. Informal channels are given space for secondhand product sales and repairs, while formal channels focus on waste collection and recycling. Secondhand products still have a potential market. This study aims to analyze the relationship between demographic variables to purchasing decisions of secondhand smartphones and the factors that influence the purchasing decisions of secondhand smartphones. The survey was conducted on 328 smartphone users in Indonesia, in which 143 of them are consumers of secondhand smartphone products. The data was processed using the chi-square test and multiple regression analysis with SPSS version 22 software. Data processing shows that purchasing decisions of secondhand smartphones are related to demographic variables, gender, and education level and are also significantly influenced by product price, income, and product quality. The product diversity factor does not significantly influence purchasing decisions.
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