Persepsi Masyarakat Non Muslim Terhadap Minat Menjadi Nasabah Bank Syariah

This study aims to determine whether the perception variables of cognitive, affective perception and perception connative affect the interest become customers of Islamic banks in Surakarta. This study uses quantitative methods. Sampling techniques in this study using the formula Slovin, that obtained the total 100 respondents from a population of 122,130 inhabitants non-Muslim communities who are in Surakarta. Analysis of the data in this study using Multiple Linear Regression Analysis. From this study it can be concluded based on the statistical test that perception variables of cognitive, affective perception and perception connative together (simultaneously-Test F) has a positive influence on interest in becoming customers of Islamic banks. Based on t test, cognitive perception variable (X1), the perception of affective (X2) and the perception connative (X3) have a positive influence with a significant level of each of the variable interest become customers of Islamic banks (Y). From the regression equation, that variable cognitive perception, the perception of affective and conative perceptions affect the interest become customers of Islamic banks, this means that Ho is rejected and Ha accepted. The most dominant variable is a variable perception conative.