Regional-geographic concept of the development of tourism in the Una-Sana Mesoregion

The Una-Sana mesoregion is part of the Peripannon macroregion of Bosnia and Herzegovina and as such is characterised by specific geographical characteristics. It is precisely from the geographical characteristics of the analysed area that the tourist motives arose, as a result of mutual natural-geographical and social-geographical characteristics of the area. The subject of the research is the identification of lesser-known tourist motives of the Una-Sana mesoregion. Tourist motives are actually the most important drivers of tourism and tourist movements in general. The goal of the research is to show the real picture of tourist motives by analysing all elements of tourist valorisation (location, compatibility, construction). Also, a special goal is to determine the courses of action that can be taken in order to increase their overall tourist value. The identification and valorisation of tourist motives of the Una-Sana mesoregion is based on field research and the application of modern geo-information technologies. The implemented methodological procedure will give an insight into the real picture of the tourist development of the Una-Sana mesoregion.