{"title":"网络冲动购买与购后失调研究","authors":"Wen-Kuo Chen, Yen-Ling Lin, Hua-Sheng Pan, Cheng-Kun Chen","doi":"10.1109/IRI49571.2020.00071","DOIUrl":null,"url":null,"abstract":"With the popularized of Internet and smart mobile devices, people nowadays can complete shopping process in seconds. Hence, consumers’ reliance toward online shopping is getting stronger. Yet, contrasting to the shopping experience in physical store, the chance of impulse buying and product return increases when consumers shops online. Subsequently, problems like post-purchase dissonance (e.g. emotion dissonance, product dissonance) arise as well. Therefore, in order to Figure out what causes impulse buying behavior and the relationship with cognitive dissonance, we adopt the concept from Powers and Jacks [1]. Also, despite of two shopping values as antecedents for impulse buying, we supplement time pressure from Tıgli and Kaytaz Yigit [2] as well. Consequently, we attach return tendency, which are to explore the effect of post-purchase dissonance. In this study, we conduct a survey and receive 155 valid response in total, and the result shows that time pressure and emotion dissonance are the main factors influence impulse buying. To sum up. our findings may be useful for retailers attempting to operate websites in e-commerce.","PeriodicalId":93159,"journal":{"name":"2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science : IRI 2020 : proceedings : virtual conference, 11-13 August 2020. IEEE International Conference on Information Reuse and Integration (21st : 2...","volume":"492 1","pages":"425-429"},"PeriodicalIF":0.0000,"publicationDate":"2020-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Research on Online Impulsive Buying and Post-Purchase Dissonance\",\"authors\":\"Wen-Kuo Chen, Yen-Ling Lin, Hua-Sheng Pan, Cheng-Kun Chen\",\"doi\":\"10.1109/IRI49571.2020.00071\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"With the popularized of Internet and smart mobile devices, people nowadays can complete shopping process in seconds. Hence, consumers’ reliance toward online shopping is getting stronger. Yet, contrasting to the shopping experience in physical store, the chance of impulse buying and product return increases when consumers shops online. Subsequently, problems like post-purchase dissonance (e.g. emotion dissonance, product dissonance) arise as well. Therefore, in order to Figure out what causes impulse buying behavior and the relationship with cognitive dissonance, we adopt the concept from Powers and Jacks [1]. Also, despite of two shopping values as antecedents for impulse buying, we supplement time pressure from Tıgli and Kaytaz Yigit [2] as well. Consequently, we attach return tendency, which are to explore the effect of post-purchase dissonance. In this study, we conduct a survey and receive 155 valid response in total, and the result shows that time pressure and emotion dissonance are the main factors influence impulse buying. To sum up. our findings may be useful for retailers attempting to operate websites in e-commerce.\",\"PeriodicalId\":93159,\"journal\":{\"name\":\"2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science : IRI 2020 : proceedings : virtual conference, 11-13 August 2020. IEEE International Conference on Information Reuse and Integration (21st : 2...\",\"volume\":\"492 1\",\"pages\":\"425-429\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2020-08-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science : IRI 2020 : proceedings : virtual conference, 11-13 August 2020. IEEE International Conference on Information Reuse and Integration (21st : 2...\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/IRI49571.2020.00071\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science : IRI 2020 : proceedings : virtual conference, 11-13 August 2020. IEEE International Conference on Information Reuse and Integration (21st : 2...","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IRI49571.2020.00071","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 1
摘要
随着互联网和智能移动设备的普及,现在人们可以在几秒钟内完成购物过程。因此,消费者对网上购物的依赖越来越强。然而,与实体店的购物体验相比,消费者在网上购物时冲动购买和退货的机会增加了。随后,诸如购后失调(如情绪失调、产品失调)等问题也会出现。因此,为了弄清冲动购买行为的成因及其与认知失调的关系,我们采用了Powers and Jacks[1]的概念。此外,尽管有两个购物价值作为冲动购买的先决条件,我们也补充了Tıgli和Kaytaz Yigit[2]的时间压力。因此,本研究附加回归倾向,以探讨购后失调的影响。在本研究中,我们进行了一项调查,共收到155份有效回复,结果显示时间压力和情绪失调是影响冲动购买的主要因素。总而言之。我们的研究结果可能对试图在电子商务中运营网站的零售商有用。
Research on Online Impulsive Buying and Post-Purchase Dissonance
With the popularized of Internet and smart mobile devices, people nowadays can complete shopping process in seconds. Hence, consumers’ reliance toward online shopping is getting stronger. Yet, contrasting to the shopping experience in physical store, the chance of impulse buying and product return increases when consumers shops online. Subsequently, problems like post-purchase dissonance (e.g. emotion dissonance, product dissonance) arise as well. Therefore, in order to Figure out what causes impulse buying behavior and the relationship with cognitive dissonance, we adopt the concept from Powers and Jacks [1]. Also, despite of two shopping values as antecedents for impulse buying, we supplement time pressure from Tıgli and Kaytaz Yigit [2] as well. Consequently, we attach return tendency, which are to explore the effect of post-purchase dissonance. In this study, we conduct a survey and receive 155 valid response in total, and the result shows that time pressure and emotion dissonance are the main factors influence impulse buying. To sum up. our findings may be useful for retailers attempting to operate websites in e-commerce.