Disruptive Management: In Search of “The Next Big Thing”

We are immersed in a changing and highly complex context. Highly volatile, complex and dynamic markets hinder managers’ role in planning and decision-making enormously. There seems to be a consensus that accelerated innovation could provide an answer to the question, what might the next discovery or advance that breaks the rules of our market be? Or in other words, to use an expression common in management speak, what is “the next big thing”? Disruptive management aims to study the causes of business innovation and how it can be systemized in a company, providing clues to achieving excellence in any given market and a methodology that can be learned by managers for application to all companies. This study describes some of the elements for professional and business adaptation to VUCA environments.