{"title":"医药公司在Facebook上的传播内容分析","authors":"Zuzana Schlosserová","doi":"10.15341/jbe(2155-7950)/09.10.2019/005","DOIUrl":null,"url":null,"abstract":"This article deals with the issue of online communication of the pharmaceutical companies in Slovakia and their customer communication on Facebook. We used content analysis as our method of investigation and we applied it on the posts from spring 2017. We consider our results to be beneficial and useful mainly for the communication of these companies on Facebook as we have not seen a similar research in our country.","PeriodicalId":31279,"journal":{"name":"Kinerja Journal of Business and Economics","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-09-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Content Analysis of Communication Used by the Pharmaceutical Companies on Facebook\",\"authors\":\"Zuzana Schlosserová\",\"doi\":\"10.15341/jbe(2155-7950)/09.10.2019/005\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article deals with the issue of online communication of the pharmaceutical companies in Slovakia and their customer communication on Facebook. We used content analysis as our method of investigation and we applied it on the posts from spring 2017. We consider our results to be beneficial and useful mainly for the communication of these companies on Facebook as we have not seen a similar research in our country.\",\"PeriodicalId\":31279,\"journal\":{\"name\":\"Kinerja Journal of Business and Economics\",\"volume\":\"1 1\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-09-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Kinerja Journal of Business and Economics\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.15341/jbe(2155-7950)/09.10.2019/005\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Kinerja Journal of Business and Economics","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15341/jbe(2155-7950)/09.10.2019/005","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Content Analysis of Communication Used by the Pharmaceutical Companies on Facebook
This article deals with the issue of online communication of the pharmaceutical companies in Slovakia and their customer communication on Facebook. We used content analysis as our method of investigation and we applied it on the posts from spring 2017. We consider our results to be beneficial and useful mainly for the communication of these companies on Facebook as we have not seen a similar research in our country.
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
