EFFECTIVE COMMUNICATION APPROACHES WORKS AS MEDICINE TO SAFEGUARD LIFE ON EARTH: A STUDY IN CONCERN WITH NOVEL CORONA VIRUS (COVID-19)

The term Covid-19 which refers to a Novel virus creates a deep impact on the mindset of human beings to rethink about one’s activities on planet. During this critical situation when most are indulged and involved in finding the causes and solution of the problem, a very different aspect catches my attention and that is effective communication approaches added through innovative techniques by leaders, hundreds of creative people and think tanks whose efforts resulted as information medicine to protect life and economy which is in danger at the time of rapidly increasing Novel Corona Virus (Covid-19). Some of the communication techniques introduced and liked by millions of people around the world are Clapping Act, Banging of Thali at the doorsteps or at rooftops, Lightening of Lamps, Candles, Flash Lights of Mobile Phones, efforts of global leaders along with Video Conferencing by the Indian Prime Minister Mr Modi and the announcement of lockdown to break the chain of the spread of Coronavirus. The research methodology opted to assess these communication channels and its approaches, media sources and innovative techniques is based on observation, interpretation and analysis on primary and secondary phase. As a result, we have seen the control over COVID-19 up-to some extent, the controlled death rate and economy level in positive numbers. The outcome of this paper suggests that the information spread through various effective communication approaches along with media sources works as information medicine to safeguard life on Earth in context with the COVID-19 pandemic.