The Signage Placement Directions On The Pedestarian Path, Iskandar Muda Road, Medan City

The  city  of  Medan  as the  capital  city  of North  Sumatra  Province  has  made  significant progress.  This  coTechnology and Computer Sciencemmercial buildings  in several places, one of which was in the Jalan Iskandar Muda corridor. In general, these buildings are spread along road corridors  that function  as commercial areas in the city of Medan.  Presence signage on Jalan Iskandar Muda, Medan  City,  it turns  out that  they  tend  to maximize the economic potential  of the region, resulting  in a shift in the function of urban space into a space for advertising media expression.  As  an  effort  to  create  city comfort  that  supports  visual  aesthetics  and  does  not interfere  with  pedestrian comfort,  this research   produces   a  design  concept  in  the  form  of  placement  signage   according  to  the designated zone, namely  in the pedestrian zone, the design  of the height  proportion signage to the width of the pedestrian path using a human  scale approach, panel or plane dimension design signage by using the concept golden section, as well as setting the point of placement or spread signage using the concept  of rhythm  and local regulations  that have been established with the aim of limiting  the number of signage  on the pedestrian path.