现代技术时代国际营销企业战略决策评估

IF 0.7 Q4 OPERATIONS RESEARCH & MANAGEMENT SCIENCE Operations Research and Decisions Pub Date : 2020-01-01 DOI:10.37190/ord200304
Małgorzata Łęgowik-Małolepsza
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引用次数: 0

摘要

本文探讨了公司战略决策的评估问题,同时指出了它们对实施现代技术解决方案及其融资方法的影响。本研究分为理论和实证两个基本部分。理论部分,在文献研究的基础上,考虑到战略决策对企业所采用战略变化的影响,阐述了企业战略的本质。实证部分提出的考虑包括在跨国化工公司进行的研究结果。这项研究的目的是了解和评价现代技术解决办法的实施与关于其筹资方法的战略决定的有效性之间的关系。本文采用文献研究法和案例研究法,并运用了以下与分析相关的技术:投资回报率分析和财务杠杆效应分析。战略决策的评估问题是重要的和最新的,因为它影响到业务运营的连续性和保持在市场上的竞争优势。本研究试图填补关于现代技术解决方案的实施与其融资方法的战略决策有效性之间关系的研究空白。
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Assessment of strategic decisions of enterprises operating in international marketing in the era of modern technologies
In the paper, the issue of assessment of strategic decisions in the company is approached, while indicating their impact on the implementation of modern technological solutions and the methods for their financing. The study is divided into two basic parts, namely theoretical and empirical. In the theoretical part, the essence of the strategy of the company is depicted, taking into account the impact of strategic decisions on the changes in the adopted strategy of the enterprise based on the literature studies. The considerations presented in the empirical part include the results of the research conducted in the multinational chemical company. The objective of the study is to learn and assess the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing. The research methods applied to accomplish the objective are literature studies, a case study and the following techniques related to analysis are used: the analysis of return on investment, and the analysis of financial leverage effect. The issue of assessment of strategic decisions is important and up-to-date due to its impact on the continuity of business operations and maintaining a competitive advantage on the market. This study is an attempt to fill the observed research gap regarding the relationships between the implementation of modern technological solutions and the effectiveness of strategic decisions on the methods for their financing.
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来源期刊
Operations Research and Decisions
Operations Research and Decisions OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
1.00
自引率
25.00%
发文量
16
审稿时长
15 weeks
期刊最新文献
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